Amy Banks

Wildcard
DISC Type : isc

Head of Campaign and Content (interim) at Co-op

United Kingdom

Overview

Amy has no verified overview

Personality Overview

Curious But Skeptical

Requires Proof

ROI Driven

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Amy has no verified topics they care about

Media Appearances

Amy has no verified media appearances

Work History

8-2024
Head of Campaign and Content (interim) at Co-op
4-2022 - 8-2024
Production and Content Lead at Co-op
5-2021 - 4-2022
Content Manager at Asda
11-2020 - 5-2021
Brand Project Manager at Asda
1-2020 - 11-2020
Media Relations Manager at Asda

Education

2004 - 2008
Bachelor of Arts (B.A.) from University of Nottingham
2002 - 2004
A Levels from Greenhead college
1997 - 2002
GCSES - various from Holmfirth High School

More Information

Social Presence :

Prographics :

Exp : 16 Location : United Kingdom Job Level : Mid-senior Designation : Head of Campaign and Content (interim) at Co-op
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Insights For Selling To Amy

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Share testimonials from known people and give multiple examples of product value
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Don't ask them to move fast, let them take their time and digest all the information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Amy is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Amy

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Amy move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Amy take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Amy

Personality Compatibility


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