Amy Lupton
Login to view DISC.Amy Lupton is the Managing Director of PB Creative, a proudly employee-owned brand and strategy agency. With a degree in Product Design and deep expertise in consumer trends, she guides global and challenger brands. Amy also dedicates time as a Mentor for the Design Business Association (DBA), supporting the design industrys talent.
Amy shows a keen interest in personal wellbeing and mindful consumption, highlighted by her reflections on Dry January and the importance of joy and choice. She is a vocal supporter of female empowerment and leadership, sharing content that promotes strength and dispels gender-based limitations in the professional world.
Her agency, PB Creative, is an Employee-Owned Trust (EOT), a structure she proudly champions.
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DISC behavioral profile
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