Amy Maraone

Captain
DISC Type : DS

Vice President, Marketing & Communications at Symcor

Toronto, Ontario, Canada

Overview

Amy Maraone is a marketing executive with over 20 years of experience in digital transformation and B2B growth. As VP of Marketing & Communications at Symcor, she leverages data-driven, omnichannel strategies to boost revenue and engagement. She holds a Chartered Marketer designation and has led initiatives at Moneris, LoyaltyOne, and Microsoft.

Amy is a passionate advocate for women in leadership and champions a more human-centered approach to business. Described by colleagues as a forward-thinking and empathetic leader, she is deeply invested in her teams growth and actively fosters innovation and collaboration.

While at Moneris, she spearheaded strategies that saved the company $1 million annually and shortened the sales cycle by 33%.

Personality Overview

Planner & Achiever

Long-Term Thinker

Output-Driven

They are very professional in their approach and can weigh multiple perspectives together.  Reading between the lines and seeing beyond your words comes naturally to them. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Digital Transformation
She has led digital marketing transformations across diverse B2B organizations, focusing on implementing modern, data-driven strategies to fuel growth and enhance customer journeys.
Team Mentorship
Peers consistently describe her as an empathetic and supportive leader who is deeply invested in her team's growth, challenging them to innovate and develop compelling campaigns.
FinTech Evolution
She follows industry trends like real-time payments, AI, and consumer-driven banking, viewing them as building blocks for a more human-centered financial ecosystem.

Media Appearances

Amy has no verified media appearances

Work History

2-2025
Vice President, Marketing & Communications at Symcor
10-2024
Principal Consultant at AM Marketing Consulting
9-2020 - 12-2023
Vice President Marketing Communications at Moneris
5-2017 - 9-2020
Director, Digital Marketing at Moneris
2016 - 2017
Director, Digital Marketing at UXP Systems

Education

Amy has no verified education history

More Information

Social Presence :

Prographics :

Exp : 25 Location : Toronto, Ontario, Canada Job Level : Senior Designation : Vice President, Marketing & Communications at Symcor
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Insights For Selling To Amy

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Stick to your standard pitch and qualifying script, don't try to wing it
  • During followups, use phone or text if needed, they should be fine

DONT's

  • Don't go over them unless you are left with no other option
  • Avoid putting conscious effort into relationship-building
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Amy is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Amy

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Amy move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Amy take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Amy

Personality Compatibility


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