Amy Ostrom

Examiner
DISC Type : cs

Vice Dean at W. P. Carey School of Business – Arizona State University

Tempe, Arizona, United States

Overview

Amy Ostrom is the Vice Dean and PetSmart Chair in Services Leadership at Arizona State Universitys W. P. Carey School of Business. An ASU alumna with a Ph. D. from Northwesterns Kellogg School, her research focuses on transformative service, technology-enabled services, and customer co-creation. She has served in leadership roles since joining the faculty in 1996.

Amy has deep personal and professional ties to ASU, where her parents worked and where she met her husband. In 2024, she and her husband established the Ostrom Marketing Student Success Scholarship to support students with financial need, aiming to reduce barriers to higher education and help them achieve their dreams.

She was named the 2004 Arizona Professor of the Year by the Carnegie Foundation for the Advancement of Teaching.

Personality Overview

Overcautious

Status Quo Seeker

Tough To Convince

The only way to convince them is by showing them examples and ample proof.  They are always well-planned and adopt a systematic approach. They are quite aware of their needs and limitations, so they are unlikely to over-promise.

Topics They Care About

Services Marketing
Her primary academic and research focus, including holding the PetSmart Chair in Services Leadership and extensive publications on the topic.
Transformative Service
A key research interest focusing on the relationship between service and consumer well-being, which she has explored in special journal issues and interviews.
Student Success
Demonstrated by multiple teaching awards and the recent establishment of a scholarship for marketing students facing financial obstacles.

Media Appearances

Amy has no verified media appearances

Work History

7-2022
Vice Dean at W. P. Carey School of Business – Arizona State University
7-2022
Interim Chair, Department of Marketing at W. P. Carey School of Business – Arizona State University
6-2013
PetSmart Chair in Services Leadership, Professor of Marketing at W. P. Carey School of Business – Arizona State University
8-1996 - 7-2010
Assistant/Associate Professor of Marketing at W. P. Carey School of Business – Arizona State University

Education

1991 - 1996
Ph.D. from Northwestern University - Kellogg School of Management
1987 - 1991
B.A. from Arizona State University

More Information

Social Presence :

Prographics :

Exp : 26 Location : Tempe, Arizona, United States Job Level : N/A Designation : Vice Dean at W. P. Carey School of Business – Arizona State University
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Insights For Selling To Amy

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Expect them to be slow and cautious, encourage them to ask more questions
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't be very accepting if that is your natural style, stay firm
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Amy is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Amy

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Amy move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Amy take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Amy

Personality Compatibility


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