Amy Parrill, CEC

Critic
DISC Type : C

Director, Associate Development - NB at Cox & Palmer

Canada

Overview

Amy Parrill is an ICF Certified Executive Coach and the founder of Parrill + Co, a leadership development firm partnered with LMI Canada. She specializes in management development and business improvement solutions, earning recognition as the 2023 Facilitator of the Year for the Americas and World Growth Leader of the Year.

Outside of her corporate coaching, Amy has a deep interest in holistic well-being and personal transformation. She is a certified Usui/Holy Fire II Third Degree Reiki Master Teacher, indicating a passion for alternative wellness practices and helping others on a personal and spiritual level.

Unique fact: Amy holds an advanced certification as a Reiki Master Teacher.

Personality Overview

Objective Thinker

ROI Driven

Negotiator

They don’t appreciate bells and whistles unless backed by data.  They like to take decisions independently and do not seek others' support often. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Purposeful Leadership
Her coaching focuses on helping leaders deepen self-awareness, clarify purpose, and lead with authenticity through programs like LMI's Effective Personal Leadership®.
Personal Productivity
She leads cohorts in LMI's Effective Personal Productivity® program, focusing on helping individuals manage priorities, develop effective habits, and lead themselves intentionally.
Holistic Wellness
She is a certified Usui/Holy Fire II Reiki Master Teacher, showing a strong interest in alternative and holistic approaches to well-being and personal growth.

Media Appearances

Parrill + Co — About. Featured in Parrill + Co

See Now

Work History

2-2021
Director, Associate Development - NB at Cox & Palmer
7-2016
Founder & CEO at Parrill + Co
7-2016
Licensee Owner at LMI Canada Inc.
4-2011 - 5-2016
Financing Manager at Riverview Ford Lincoln
3-2008 - 3-2011
Realtor at Exit Realty Advantage

Education

7-2024 - 3-2025
Graduate Certificate in Advanced Coaching Practices from Royal Roads University
4-2022 - 11-2022
Graduate Certificate in Executive Coaching from Royal Roads University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Canada Job Level : Mid-senior Designation : Director, Associate Development - NB at Cox & Palmer
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Insights For Selling To Amy

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Tell them what ROI they can expect
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Amy is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Amy

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Amy move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Amy take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Amy

Personality Compatibility


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