Amy Parrill, CEC in

Amy Parrill, CEC

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Director, Associate Development - NB at Cox & Palmer
📍 Canada

Amy Parrill is an ICF Certified Executive Coach and the founder of Parrill + Co, a leadership development firm partnered with LMI Canada. She specializes in management development and business improvement solutions, earning recognition as the 2023 Facilitator of the Year for the Americas and World Growth Leader of the Year.

Outside of her corporate coaching, Amy has a deep interest in holistic well-being and personal transformation. She is a certified Usui/Holy Fire II Third Degree Reiki Master Teacher, indicating a passion for alternative wellness practices and helping others on a personal and spiritual level.

Unique fact: Amy holds an advanced certification as a Reiki Master Teacher.

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Experience
17 Years
Current Role
Director, Associate Development - NB
Job Level
Mid-senior
Location
Canada
Personality Overview

How Amy shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Amy cares about

Purposeful Leadership
Her coaching focuses on helping leaders deepen self-awareness, clarify purpose, and lead with authenticity through programs like LMI's Effective Personal Leadership®.
Personal Productivity
She leads cohorts in LMI's Effective Personal Productivity® program, focusing on helping individuals manage priorities, develop effective habits, and lead themselves intentionally.
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Career

Work history

2-2021
Director, Associate Development - NB
Cox & Palmer
7-2016
Founder & CEO
Parrill + Co
7-2016
Licensee Owner
LMI Canada Inc.
4-2011 - 5-2016
Financing Manager
Riverview Ford Lincoln
3-2008 - 3-2011
Realtor
Exit Realty Advantage
In the press

Media appearances

Parrill + Co — About. Featured in Parrill + Co
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Education
7-2024 - 3-2025
Graduate Certificate in Advanced Coaching Practices
Royal Roads University
4-2022 - 11-2022
Graduate Certificate in Executive Coaching
Royal Roads University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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