Amy Punchard in

Amy Punchard

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Brand Manager - Beverages at Arla Foods
📍 Worksop, England, United Kingdom

Amy is an accomplished Brand Manager at Arla Foods, specializing in the FMCG sector with a focus on beverages and dairy products. A first-class Management with Marketing graduate from the University of Leeds, she has successfully managed prominent brands like Arla Protein and Anchor, driving growth through strategic initiatives.

Outside of her brand management role, Amy is passionate about the creative elements of marketing, including copywriting, packaging, and graphic design. She also gives back to the community by returning to her alma mater to deliver guest lectures to marketing students.

Her university paper comparing the marketing of Coca-Cola and Pepsi won the European prize for the Business Category at the Global Undergraduate Awards.

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Experience
8 Years
Current Role
Brand Manager - Beverages
Job Level
Middle
Location
Worksop, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Amy cares about

FMCG Branding
Manages strategy for major food and drink brands like Arla Protein, focusing on branding, positioning, and packaging in the competitive fast-moving consumer goods space.
Consumer Insights
Recently delivered a guest lecture at the University of Leeds on the importance of consumer insights, demonstrating her expertise and passion for the subject.
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Career

Work history

3-2025
Brand Manager - Beverages
Arla Foods
11-2024 - 3-2025
Interim Brand Manager - Anchor
Arla Foods
8-2024 - 11-2024
Brand Manager - Arla Protein & Arla Skyr
Arla Foods
8-2023 - 8-2024
Brand Manager - Arla Protein
Arla Foods
4-2022 - 8-2023
Assistant Innovation Manager - Milk, Yogurt, and Organic
Arla Foods
In the press

Media appearances

Lunch with alumni – Amy Punchard (Brand Manager). Featured in University of Leeds – Leeds University Business School
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Amy Punchard | Leeds University Business School | University of Leeds. Featured in Leeds University Business School
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Education
2018 - 2022
Management with Marketing
University of Leeds
2019 - 2019
International Summer School
Southwestern University of Finance and Economics
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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