Amy R. Castelda

Energizer
DISC Type : I

Partner at W5

Durham, North Carolina, United States

Overview

Amy Castelda is a Partner at W5, a marketing research consultancy, where she helps clients identify business opportunities through a new lens. Colleagues describe her as a passionate, detail-oriented, and knowledgeable leader. She holds a BA from Northwood University.

Outside of her role at W5, Amy is passionate about philanthropy, actively organizing and promoting fundraising events for charitable causes. She is also described as a yoga fanatic, indicating a strong interest in health and wellness in her personal time.

She believes in the Zora Neale Hurston quote, “Research is formalized curiosity. It is poking and prying with a purpose. ”

Personality Overview

Enthusiastic

Full Of Energy

Believer

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are people oriented, friendly and like creating new connections. They are naturally enthusiastic, so take their promise with a pinch of salt.

Topics They Care About

Destination Marketing
Hosted a webinar with Visit Orlando focused on transforming destination marketing strategy through research and new audience insights, indicating deep expertise in the travel and tourism sector.
Audience Segmentation
Her recent work and presentations focus on utilizing segmentation research to help brands, like Visit Orlando, uncover new audience insights and turn that data into actionable strategies.
Nonprofit Fundraising
Actively promotes and organizes networking events to raise funds and awareness for charitable organizations like Baal Dan Charities.

Media Appearances

Amy has no verified media appearances

Work History

1-2018
Partner at W5
11-2014 - 12-2017
Senior Client Relations Consultant at W5
10-2010 - 11-2014
Client Relations Consultant at W5
5-2008 - 9-2010
Assistant Brand Manager at Natuzzi
9-2005 - 8-2007
Marketing Coordinator at American Leather

Education

BA from Northwood University

More Information

Social Presence :

Prographics :

Exp : 19 Location : Durham, North Carolina, United States Job Level : N/A Designation : Partner at W5
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Insights For Selling To Amy R.

During A Call Or A Meeting

DO's

  • Talk about their team and how your product will help them do things better and easier
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Share some stories about how you you have helped people in similar positions succeed

DONT's

  • Avoid cutting into their flow
  • Don’t be too formal, focus on building comfort and trust
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Amy R. is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Amy R.

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Amy R. move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Amy R. take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Amy R.

Personality Compatibility


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