Amy R. Castelda

Amy Castelda is a Partner at W5, a marketing research consultancy, where she helps clients identify business opportunities through a new lens. Colleagues describe her as a passionate, detail-oriented, and knowledgeable leader. She holds a BA from Northwood University.

Outside of her role at W5, Amy is passionate about philanthropy, actively organizing and promoting fundraising events for charitable causes. She is also described as a yoga fanatic, indicating a strong interest in health and wellness in her personal time.

She believes in the Zora Neale Hurston quote, “Research is formalized curiosity. It is poking and prying with a purpose. ”