Amy R. Castelda in

Amy R. Castelda

Energizer · DISC type I
Partner at W5
📍 Durham, North Carolina, United States

Amy Castelda is a Partner at W5, a marketing research consultancy, where she helps clients identify business opportunities through a new lens. Colleagues describe her as a passionate, detail-oriented, and knowledgeable leader. She holds a BA from Northwood University.

Outside of her role at W5, Amy is passionate about philanthropy, actively organizing and promoting fundraising events for charitable causes. She is also described as a yoga fanatic, indicating a strong interest in health and wellness in her personal time.

She believes in the Zora Neale Hurston quote, “Research is formalized curiosity. It is poking and prying with a purpose. ”

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Experience
19 Years
Current Role
Partner
Location
Durham, North Carolina, United States
Personality Overview

How Amy shows up

Enthusiastic
Full Of Energy
Believer

Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are people oriented, friendly and like creating new connections. They are naturally enthusiastic, so take their promise with a pinch of salt.

Priorities

Topics Amy cares about

Destination Marketing
Hosted a webinar with Visit Orlando focused on transforming destination marketing strategy through research and new audience insights, indicating deep expertise in the travel and tourism sector.
Audience Segmentation
Her recent work and presentations focus on utilizing segmentation research to help brands, like Visit Orlando, uncover new audience insights and turn that data into actionable strategies.
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Career

Work history

1-2018
Partner
W5
11-2014 - 12-2017
Senior Client Relations Consultant
W5
10-2010 - 11-2014
Client Relations Consultant
W5
5-2008 - 9-2010
Assistant Brand Manager
Natuzzi
9-2005 - 8-2007
Marketing Coordinator
American Leather
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
BA
Northwood University
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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