Amy Sparkes in

Amy Sparkes

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Group Head Of CRM at Private Jewellery
📍 Cropthorne, England, United Kingdom

As Group Head of CRM, Amy Sparkes has nearly two decades of experience across the financial, retail, automotive, and luxury sectors. She is a highly creative and analytical professional with omni-channel expertise who delivers strategies that drive customer engagement and ROI. She is a graduate of the University of Leeds.

Her background at Aston Martin and stated interest in Ferrari indicate a passion for the luxury automotive world. This is further highlighted by her attendance at events like the Goodwood Festival of Speed, showing a personal connection to high-performance cars and motorsport culture.

Unique fact: Upon departing Aston Martin, she expressed that she could not give up her "wings, " a symbolic badge of honor, signifying a deep personal connection to the brand.

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Experience
6 Years
Current Role
Group Head Of CRM
Job Level
Mid-senior
Location
Cropthorne, England, United Kingdom
Personality Overview

How Amy shows up

Communication Style
Decision Approach
Work Preference

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Priorities

Topics Amy cares about

Authentic CRM
Advocates for CRM that is simple, honest, and provides tangible value to customers, rather than just being a tactic to gather data and increase sales.
Luxury Brand Marketing
Her career has been centered around prestigious brands, including Aston Martin and a private high-end jeweller, focusing on engaging a discerning clientele.
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Career

Work history

8-2025
Group Head Of CRM
Private Jewellery
4-2024 - 8-2025
CX Manager
Aston Martin Lagonda Ltd
1-2024 - 4-2024
CRM Manager
Aston Martin Lagonda Ltd
3-2022 - 4-2024
CRM Lead
Aston Martin Lagonda Ltd
3-2020 - 4-2021
Freelance social media manager
High Sheriff Worcestershire
In the press

Media appearances

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Education
Bachelor of Arts (B.A.)
University of Leeds
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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