Amy Sparkes

Inspirer
DISC Type : id

Group Head Of CRM at Private Jewellery

Cropthorne, England, United Kingdom

Overview

As Group Head of CRM, Amy Sparkes has nearly two decades of experience across the financial, retail, automotive, and luxury sectors. She is a highly creative and analytical professional with omni-channel expertise who delivers strategies that drive customer engagement and ROI. She is a graduate of the University of Leeds.

Her background at Aston Martin and stated interest in Ferrari indicate a passion for the luxury automotive world. This is further highlighted by her attendance at events like the Goodwood Festival of Speed, showing a personal connection to high-performance cars and motorsport culture.

Unique fact: Upon departing Aston Martin, she expressed that she could not give up her "wings, " a symbolic badge of honor, signifying a deep personal connection to the brand.

Personality Overview

Generous

Achievment Oriented

Confident & Optimistic

They usually prefer to drive the conversation.  They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Authentic CRM
Advocates for CRM that is simple, honest, and provides tangible value to customers, rather than just being a tactic to gather data and increase sales.
Luxury Brand Marketing
Her career has been centered around prestigious brands, including Aston Martin and a private high-end jeweller, focusing on engaging a discerning clientele.
Omni-Channel Strategy
Employs an integrated approach to marketing with specific expertise in leveraging email, social media, and print channels to drive results.

Media Appearances

Amy has no verified media appearances

Work History

8-2025
Group Head Of CRM at Private Jewellery
4-2024 - 8-2025
CX Manager at Aston Martin Lagonda Ltd
1-2024 - 4-2024
CRM Manager at Aston Martin Lagonda Ltd
3-2022 - 4-2024
CRM Lead at Aston Martin Lagonda Ltd
3-2020 - 4-2021
Freelance social media manager at High Sheriff Worcestershire

Education

Bachelor of Arts (B.A.) from University of Leeds

More Information

Social Presence :

Prographics :

Exp : 6 Location : Cropthorne, England, United Kingdom Job Level : Mid-senior Designation : Group Head Of CRM at Private Jewellery
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Insights For Selling To Amy

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Get them to a point where they are ready to bat for your product internally
  • Look like someone who is on top of their game

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Amy is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Amy

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Amy move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Amy take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Amy

Personality Compatibility


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