As Group Head of CRM, Amy Sparkes has nearly two decades of experience across the financial, retail, automotive, and luxury sectors. She is a highly creative and analytical professional with omni-channel expertise who delivers strategies that drive customer engagement and ROI. She is a graduate of the University of Leeds.
Her background at Aston Martin and stated interest in Ferrari indicate a passion for the luxury automotive world. This is further highlighted by her attendance at events like the Goodwood Festival of Speed, showing a personal connection to high-performance cars and motorsport culture.
Unique fact: Upon departing Aston Martin, she expressed that she could not give up her "wings, " a symbolic badge of honor, signifying a deep personal connection to the brand.
Read the full overview →Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.
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