Amy Wilkinson

Initiator
DISC Type : Di

Podcast Host at The Fearless Foodie Podcast

Stamford, England, United Kingdom

Overview

Amy Wilkinson is the Founder of Fearless Foodies, an executive coaching firm for the food and retail industries. Leveraging her BSc in Food and Nutrition and extensive background at Bakkavor, she specializes in building confident, influential teams. Colleagues and clients often describe her as authentic, brilliant, and a "game changer".

Amy hosts "The Fearless Foodie Podcast, " which creates a space for honest, straight-talking conversations about the real challenges and leadership issues within the food industry.

Personality Overview

Confident

Risk-Accepting

Impact-Oriented

They measure a product on its merit but can be influenced by strong testimonials.  They usually prefer to drive the conversation. They don’t mind taking a stand if they believe in something.

Topics They Care About

Food Industry Culture
Focuses on the human side of food and retail businesses, helping teams build confidence, improve communication, and challenge constructively under pressure.
Burnout Prevention
As an Accredited Burnout Awareness Coach, she helps professionals recognize and manage overwhelm, a common issue she addresses in her coaching and content.
Influential Communication
Passionate about enabling "braver conversations" and equipping people with the skills to influence without direct authority, preventing communication breakdowns.

Media Appearances

Amy has no verified media appearances

Work History

4-2021
Podcast Host at The Fearless Foodie Podcast
9-2020
Founder and Executive Coach at Fearless Foodies
1-2015 - 10-2020
Senior Insight Manager / Marketing Manager at Bakkavor
8-2007 - 12-2014
Senior Commercial / NPD / Category Marketing Manager at ORCHARD HOUSE FOODS LIMITED
2-2003 - 8-2007
New Product Development Manager at Bakkavor

Education

1996 - 2000
BSc (Hons) Food and Nutrition from University of Huddersfield
2003 - 2005
City & Guilds from Peterborough Regional college

More Information

Social Presence :

Prographics :

Exp : 25 Location : Stamford, England, United Kingdom Job Level : Leadership Designation : Podcast Host at The Fearless Foodie Podcast
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Insights For Selling To Amy

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Look like someone who is on top of their game
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don't be unorganized, be prepared for the pitch
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Amy is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Amy

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Amy move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Amy take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Amy

Personality Compatibility


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