Ana C. Zavala-Parrales

Critic
DISC Type : C

Advisory Council Member at Harvard Business Review

Coahuila, Mexico

Overview

Ana is a multifaceted professional focused on strategic planning and innovation, currently serving as CEO of Ignis Consulting Group and an Advisory Council Member for Harvard Business Review. With a PhD from Tecnológico de Monterrey, she combines academic rigor with practical expertise, particularly within the automotive industry.

She is passionate about fostering future talent, demonstrated through her project connecting university students with young girls to inspire early interest in science and entrepreneurship. Ana actively shares her insights on strategy and innovation to help shape new research and business conversations.

Interesting fact: Ana is a co-inventor on a recently granted patent for a Hydrogen Peroxide Biosensor, showcasing her involvement in scientific innovation.

Personality Overview

Precise

ROI Driven

Objective Thinker

Unless the value is proven by data, they are unlikely to value fancy features.  They enjoy working alone and do not rely on others very often. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Automotive Industry
Serves as a subject matter expert for the Coahuila Automotive Cluster (CIAC), focusing on strengthening the sector through strategic initiatives.
Circular Economy
Actively working on integrating circular economy principles and gender equity to build a more sustainable and robust automotive industry in Coahuila.
Strategic Negotiation
Leads workshops on effective negotiation for leaders and buyers within the automotive sector, combining her past management experience with strategic principles.

Media Appearances

Ana has no verified media appearances

Work History

9-2024
Advisory Council Member at Harvard Business Review
9-2020
Chief Executive Officer at The Swing Park Lab
9-2019 - 4-2022
Directora de Carrera/Programa - Full time professor at Tecnológico de Monterrey
6-2016
CEO at Ignis Consulting Group
6-2010 - 3-2016
JEFA DE RECURSOS MATERIALES at CIQA

Education

8-2023 - 7-2027
Doctor of Philosophy - PhD from Tecnológico de Monterrey
11-2022 - 4-2023
Sustainability Studies from Duke University - The Fuqua School of Business

More Information

Social Presence :

Prographics :

Exp : 15 Location : Coahuila, Mexico Job Level : Leadership Designation : Advisory Council Member at Harvard Business Review
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Insights For Selling To Ana C.

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Be formal and objective, they will appreciate it more
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Do not use very emotional or colorful language
  • Don’t rush them till they have clearly gotten all the necessary information
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ana C. is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Ana C.

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Ana C. move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Ana C. take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Ana C.

Personality Compatibility


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