Ana Cristina Hernandez

Questioner
DISC Type : c

Director, Digital Marketing & Demand Generation at Ryder System, Inc.

Miami, Florida, United States

Overview

Ana has no verified overview

Personality Overview

Price-Sensitive

Not Easily Convinced

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They are more likely than others to negotiate on pricing and terms. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Ana has no verified topics they care about

Media Appearances

Ana has no verified media appearances

Work History

9-2023
Director, Digital Marketing & Demand Generation at Ryder System, Inc.
2-2020 - 9-2023
Sr. Manager, Digital Marketing at Ryder System, Inc.
10-2018 - 2-2020
SEM Manager at Ryder System, Inc.
Marketing Coordinator, Supply Chain Solutions at Ryder System, Inc.
Administrative Assistant at Agarfo International

Education

2005 - 2009
Bachelor's Degree in Communications (Advertising & Marketing) from Florida International University - School of Journalism & Mass Communication
2001 - 2005
Highschool Diploma from Our Lady of Lourdes Academy

More Information

Social Presence :

Prographics :

Exp : 7 Location : Miami, Florida, United States Job Level : Mid-senior Designation : Director, Digital Marketing & Demand Generation at Ryder System, Inc.
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Insights For Selling To Ana Cristina

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same
  • Back up any claims with data and numbers

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ana Cristina is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Ana Cristina

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ana Cristina move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Ana Cristina take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Ana Cristina

Personality Compatibility


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