Ana G.

Examiner
DISC Type : cs

Global Marketing Director - Trident and Dentyne Gum at Perfetti Van Melle

New York, New York, United States

Overview

Ana G. is the Global Marketing Director for Trident and Dentyne at Perfetti Van Melle, where she leverages her extensive experience in brand management and innovation. An Effie Award Winner and Kellogg MBA graduate, she is recognized for leading complex, cross-country projects. Colleagues describe her as focused, dependable, energetic, and a skilled thought leader.

Personality Overview

Unexpressive

Status Quo Seeker

Process Oriented

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They are always well-planned and adopt a systematic approach. Being observant comes to them naturally.

Topics They Care About

Multicultural Marketing
A core specialty throughout her career. She actively posts about brands authentically connecting with culture to drive growth and defines multicultural relevance as moving to "center stage. "
Brand Innovation
Recently led the launch of Trident Gum’s new creative platform, "TriDifferent, " highlighting her focus on brand revitalization and creative strategy to drive growth.
Food & Beverage Brands
Her entire career has been in the Food and Beverage CPG space, with roles at Perfetti Van Melle, Lactalis, Ebro Foods, and Mondelēz International. [Predicted]

Media Appearances

Ana has no verified media appearances

Work History

10-2023
Global Marketing Director - Trident and Dentyne Gum at Perfetti Van Melle
2022 - 2023
Senior Brand Manager-President Cheese at Lactalis American Group
2018 - 2022
Senior Brand Manager at Ebro Foods S.A
2015 - 2017
Marketing Manager at Mondelēz International
2014 - 2015
Brand Manager - Gum portfolio at Mondelēz International

Education

Master of Business Administration - MBA from Northwestern University - Kellogg School of Management
2014 - 2015
Certificate in Digital Marketing from New York University

More Information

Social Presence :

Prographics :

Exp : 24 Location : New York, New York, United States Job Level : Mid-senior Designation : Global Marketing Director - Trident and Dentyne Gum at Perfetti Van Melle
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Insights For Selling To Ana

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't rely on relationship building even if they act pleasantly
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ana is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Ana

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Ana move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Ana take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Ana

Personality Compatibility


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