Ana Gabriela Oliveira Lopes

Critic
DISC Type : C

CMO | Marketing, Branding and Communications Vice President at iFood

São Paulo, São Paulo, Brazil

Overview

Ana has no verified overview

Personality Overview

Critic

ROI Driven

Precise

They enjoy working alone and do not rely on others very often.  They are quite likely to negotiate on pricing or other key terms. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Ana has no verified topics they care about

Media Appearances

Ana has no verified media appearances

Work History

5-2025
CMO | Marketing, Branding and Communications Vice President at iFood
6-2023
CMO | Marketing Sr Director at iFood
6-2022
Brand Marketing and Insights Director at iFood
1-2018 - 6-2019
Insights and Market Intelligence Sr. Manager (Head Brazil) at Avon
7-2013 - 12-2017
Consumer and Market Intelligence Senior Manager at Whirlpool Latin America

Education

1997 - 2001
Graduation from FAAP - Fundação Armando Alvares Penteado
4-2024 - 6-2025
Postgraduate Degree from Pontifícia Universidade Católica de Campinas

More Information

Social Presence :

Prographics :

Exp : 24 Location : São Paulo, São Paulo, Brazil Job Level : Leadership Designation : CMO | Marketing, Branding and Communications Vice President at iFood
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Insights For Selling To Ana Gabriela

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Make extra effort to not seem pushy or confrontational
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ana Gabriela is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Ana Gabriela

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Ana Gabriela move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Ana Gabriela take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Ana Gabriela

Personality Compatibility


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