Ana Gustrán

Critic
DISC Type : C

Category manager at Coferdroza

Zaragoza, Aragon, Spain

Overview

Ana Gustrán is an analytical and dynamic Category Manager at Coferdroza with extensive experience in retail and team management, particularly within international environments. Her career includes key merchandising roles at adidas group, managing collections and inventory for European markets. She holds a Masters in Marketing and Business Management from ESIC Business & Marketing School.

Outside of her primary career, Ana shows an interest in the business side of major apparel brands like Nike and Levi Strauss & Co. Her education in Event Management and Protocol suggests a personal appreciation for well-organized functions and a structured approach to planning.

Ana possesses significant international experience, having helped implement merchandising strategy and manage inventory flows across diverse European markets while at adidas group.

Personality Overview

Precise

Critic

Objective Thinker

They don’t appreciate bells and whistles unless backed by data.  They like to take decisions independently and do not seek others' support often. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Retail Merchandising
Her background is heavily focused on merchandising, with roles at adidas group involving product selection, stock management, and strategic implementation for European markets.
Category Management
This is her current core responsibility at Coferdroza, building upon previous product and merchandising management roles to oversee product categories.
International Leadership
Her profile highlights a capacity for leadership and team management in both national and international settings, honed during her time at adidas.

Media Appearances

Ana has no verified media appearances

Work History

4-2018
Category manager at Coferdroza
4-2017 - 4-2018
Product Manager at K-tuin, Tiendas Apple
12-2015 - 5-2016
General Manager at Number 16 School, SLU
5-2014 - 10-2015
Merchandising Manager at adidas group
5-2013 - 5-2014
Merchandising Specialist at adidas group

Education

2011 - 2012
Máster en Dirección de Marketing y Gestión Empresarial from ESIC Business & Marketing School
2004 - 2006
Grado Superior en Comercio Internacional from IES Miguel Catalán

More Information

Social Presence :

Prographics :

Exp : 12 Location : Zaragoza, Aragon, Spain Job Level : Middle Designation : Category manager at Coferdroza
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Insights For Selling To Ana

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Tell them what ROI they can expect

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Do not use very emotional or colorful language
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ana is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Ana

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Ana move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Ana take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Ana

Personality Compatibility


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