Bart Ginneberge

Questioner
DISC Type : c

CEO at Bauhaus España

Sitges, Catalonia, Spain

Overview

Bart Ginneberge is the CEO of BAUHAUS España, leading the companys significant expansion across Spain with a focus on both physical stores and e-commerce. With a background that includes senior roles at Aldi and Intermarché, he possesses deep expertise in the European retail sector. He is a graduate of the Senior Executive Program at EADA Business School.

He emphasizes the importance of human quality, teamwork, and staff happiness as foundational to business success. Bart actively engages with the community by sponsoring local events, such as table tennis tournaments, and participates in industry forums to strengthen professional networks and share insights on retail innovation.

He believes that despite the rise of online shopping, physical stores remain essential for the customer experience in the DIY sector.

Personality Overview

Systematic

Not Easily Convinced

Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to fully evaluate every situation.

Topics They Care About

Employee Well-being
Stresses the importance of staff happiness as a key to success and celebrates long-term employee dedication within his team.
Retail Expansion
He is leading a strategic plan to position BAUHAUS in major cities across all autonomous communities in Spain, opening multiple large-format stores.
Customer Experience
Advocates for an omnichannel approach, believing physical stores are still vital for serving both private and professional customers in the DIY market.

Media Appearances

Bart has no verified media appearances

Work History

CEO at Bauhaus España
CCO at ITM Ibérica (Intermarché)
COO at Aldi Supermercados
Country Manager/International Key Account Manager. at Becker Acroma
Managing Partner at Orinoco Import SL

Education

1997 - 1998
Senior Executive Program from EADA Business School

More Information

Social Presence :

Prographics :

Exp : N/A Location : Sitges, Catalonia, Spain Job Level : Leadership Designation : CEO at Bauhaus España
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Insights For Selling To Bart

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bart is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Bart

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Bart move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Bart take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Bart

Personality Compatibility


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