Ana Keating

Trailblazer
DISC Type : DI

Global Head of Service Desk at Origina

Ireland

Overview

Ana Keating is a senior customer operations leader with over 15 years of experience at major companies including Farfetch, ClickUp, and Zendesk. Currently the Global Head of Service Desk at Origina, she specializes in designing exceptional end-to-end customer journeys and holds a degree in Business and Information Technology from Trinity College Dublin.

Colleagues and direct reports consistently describe her as a "natural leader" and a "superb human being" who excels as a mentor, actively helping her team members develop professionally and personally. She is praised for her knowledge and confidence.

She has a uniquely diverse background, having led customer operations across industries ranging from online gaming (Pokerstars, Zynga) and e-commerce (Farfetch) to enterprise SaaS (Zendesk, ClickUp).

Personality Overview

Assertive

Informal

Friendly But Fast

They are not against taking risks and can make tough decisions when required.
  They are more likely to accept new and exciting technologies. A combination of speed and relationship gets the best response from them.

Topics They Care About

Customer Journey Design
Her stated mission is to design and deliver exceptional, end-to-end customer journeys that help customers and organizations achieve their strategic goals.
Tech Sustainability
She advocates for preserving functional hardware and avoiding wasteful, forced software upgrades, viewing sustainability as about preservation, not just recycling.
Internal Talent Mobility
She encourages leaders to recognize and cultivate talent within customer support departments, viewing them as a valuable source for other roles in the organization.

Media Appearances

Ana has no verified media appearances

Work History

10-2024
Global Head of Service Desk at Origina
3-2023
Global Head of Customer Service at FARFETCH
12-2021
Director of Customer Support Operations, EMEA at ClickUp at ClickUp
10-2014
Director of Global Support and Quality Services at The Stars Group
12-2021
Director Technical Support Operations, EMEA at Zendesk

Education

1999 - 2003
Business and Information Technology from Trinity College Dublin
12-2022 - 5-2023
Postgraduate Diploma from University College Dublin

More Information

Social Presence :

Prographics :

Exp : 11 Location : Ireland Job Level : Mid-senior Designation : Global Head of Service Desk at Origina
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Insights For Selling To Ana

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Display high self-confidence and expect them to have a strong personality.
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don’t hesitate from asking them how they truly feel about your product
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don't make any commitments that you might not be able to fulfill

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ana is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Ana

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Ana move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Ana take some risk or not?

  • If necessary, they will be ready to take risks.

You And Ana

Personality Compatibility


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