Ana Luisa Moreira Castro

Questioner
DISC Type : c

Procurement Manager at PepsiCo

São Paulo, São Paulo, Brazil

Overview

Ana Luisa Moreira Castro is a Procurement Manager at PepsiCo, specializing in Capex, projects, and innovation within the supply chain. A Chemical Engineer by training from the Universidade Federal de Uberlândia, she has a background in manufacturing leadership and a brief experience in B2B tech sales, consistently focusing on driving results through process design.

She is passionate about leadership and teamwork, aiming to keep teams engaged while pursuing high performance. Her certifications in Creative Relearning and Strategic Planning suggest a strong interest in continuous personal and professional development, exploring new strategies and opportunities for improvement in her field.

She successfully transitioned from a Manufacturing Manager role to a Procurement Manager position within PepsiCo, showcasing her adaptability.

Personality Overview

Cautious & Analytical

Not Easily Convinced

Price-Sensitive

It is quite likely of them to ask for pricing or other concessions.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Capex Procurement
Her current role as Procurement Manager at PepsiCo is focused on Capital Expenditure (Capex), projects, and innovation.
Manufacturing Leadership
She has extensive experience leading large manufacturing teams (~45 people) and managing production indicators at PepsiCo.
Process Improvement
Her background is in identifying opportunities for improvement and designing processes that drive results in dynamic environments.

Media Appearances

Ana has no verified media appearances

Work History

8-2024
Procurement Manager at PepsiCo
2-2024 - 8-2024
Gerente de manufatura at PepsiCo
7-2022 - 1-2024
Coordenadora de manufatura at PepsiCo
11-2019 - 1-2021
Representante de desenvolvimento de vendas | SDR | Inside Sales at Zillion Cybersecurity
2-2018 - 3-2019
Estagiário de produção at BRITVIC ebba

Education

2013 - 2019
Bacharelado em Engenharia from Universidade Federal de Uberlândia - UFU
Bachelor's Degree from Universidade Federal de Uberlândia - UFU

More Information

Social Presence :

Prographics :

Exp : 9 Location : São Paulo, São Paulo, Brazil Job Level : Middle Designation : Procurement Manager at PepsiCo
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Insights For Selling To Ana Luisa

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ana Luisa is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Ana Luisa

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ana Luisa move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Ana Luisa take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Ana Luisa

Personality Compatibility


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