Guilherme Santos Silva

Judge
DISC Type : Dc

Sales Customer Strategy Manager at PepsiCo

São Paulo, São Paulo, Brazil

Overview

Guilherme Santos Silva is a Sales Strategy professional at PepsiCo with over six years of experience in finance, including FP&A, controlling, and sales finance. He leverages his financial expertise to drive commercial growth and decision-making for key regional accounts. He holds an MBA from Universidade Presbiteriana Mackenzie.

Based on his professional certifications, Guilherme shows an interest in continuous learning and applying modern methodologies to his work, such as Agile Marketing principles. He also follows major multinational corporations like GE and GE HealthCare, indicating an interest in large-scale business operations and strategy.

Unique fact: He made a significant career pivot from a deep, multi-faceted finance role into a strategic sales position within the same company.

Personality Overview

Fast But Wary

Objective Thinker

Demanding

They are not focused on building rapport and relationships.  They are very proud of what they do. They respond well to strong and respectful communication.

Topics They Care About

Commercial Growth Strategy
His current role focuses on leading strategic initiatives and developing commercial agreements for direct clients at PepsiCo to drive business growth.
Sales Finance
He has a strong background in this area, having worked as a Financial Planning Specialist supporting national key accounts with P&L analysis and strategic financial support.
Financial Planning & Analysis
With six years of experience across various finance functions like FP&A and Controlling, this remains a core area of his expertise.

Media Appearances

Guilherme has no verified media appearances

Work History

4-2025
Sales Customer Strategy Manager at PepsiCo
8-2023 - 4-2025
Financial Planning Specialist - Sales Finance at PepsiCo
7-2022 - 8-2023
Finance Coordinator - Field Control Operations at PepsiCo

Education

1-2025 - 12-2026
Master of Business Administration - MBA from Universidade Presbiteriana Mackenzie
Bachelor of Business Administration - BBA from Universidade Anhembi Morumbi

More Information

Social Presence :

Prographics :

Exp : 3 Location : São Paulo, São Paulo, Brazil Job Level : Middle Designation : Sales Customer Strategy Manager at PepsiCo
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Insights For Selling To Guilherme

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Make sure that you circle back fast on any action items, it wins their trust
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Guilherme is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Guilherme

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Guilherme move?

  • They can take decisions very fast if you manage to convince them.
  • Can Guilherme take some risk or not?

  • The risks don’t matter much to them.

You And Guilherme

Personality Compatibility


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