Ana Marafiga 🏳️‍🌈

Critic
DISC Type : C

Executive Manager - Head of Design at CI&T

São Paulo, São Paulo, Brazil

Overview

Ana has no verified overview

Personality Overview

Critic

Information Seeker

ROI Driven

They prefer to do logical analysis and value evidence over emotions.  They don’t appreciate bells and whistles unless backed by data. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Ana has no verified topics they care about

Media Appearances

Ana has no verified media appearances

Work History

8-2021
Executive Manager - Head of Design at CI&T
10-2019 - 8-2021
Senior Manager - Digital Strategist at CI&T
6-2017 - 10-2019
UX Manager at CI&T
7-2016 - 2-2018
Visiting Professor at Senac São Paulo
11-2013 - 5-2015
UX Designer at Globant

Education

2020 - 2022
Master from ESPM Escola Superior de Propaganda e Marketing
2018 - 2018
Bootcamp - Digital Product Leadership from Tera

More Information

Social Presence :

Prographics :

Exp : 13 Location : São Paulo, São Paulo, Brazil Job Level : Mid-senior Designation : Executive Manager - Head of Design at CI&T
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Insights For Selling To Ana

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t try too hard to build a relationship with them
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ana is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Ana

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Ana move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Ana take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Ana

Personality Compatibility


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