Ana Maria Luque

Critic
DISC Type : C

Vice President of Global Marketing Vaccines Franchise at Pfizer

New York, New York, United States

Overview

Ana has no verified overview

Personality Overview

Information Seeker

Negotiator

ROI Driven

They prefer to do logical analysis and value evidence over emotions.  Unless the value is proven by data, they are unlikely to value fancy features. They enjoy working alone and do not rely on others very often.

Topics They Care About

Ana has no verified topics they care about

Media Appearances

Ana has no verified media appearances

Work History

2-2019
Vice President of Global Marketing Vaccines Franchise at Pfizer
9-2016 - 2-2019
Regional Vice President Marketing Vaccines at International Develop Markets. Europe-Asia. at Pfizer
7-2013 - 9-2016
Country Manager Venezuela at Pfizer
6-2009 - 7-2013
Commercial VP of Established Products Emerging Markets Business Unit at Pfizer
2-2000 - 11-2005
Country Manager Peru-Bolivia at Pfizer

Education

2019 - 2019
Digital Transformation in Healthcare from Columbia University
2017 - 2017
Vaccines Digital Transformation for Senior Leaders from Cambridge Judge Business School

More Information

Social Presence :

Prographics :

Exp : 25 Location : New York, New York, United States Job Level : Senior Designation : Vice President of Global Marketing Vaccines Franchise at Pfizer
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Insights For Selling To Ana Maria

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Be formal and objective, they will appreciate it more
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don’t try too hard to build a relationship with them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ana Maria is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Ana Maria

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Ana Maria move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Ana Maria take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Ana Maria

Personality Compatibility


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