Ana Matilde Cappellin

Critic
DISC Type : C

Gerente de innovación y desarrollo at La Llanada

Madrid, Community of Madrid, Spain

Overview

Ana Matilde Cappellin is the Innovation and Development Manager at La Llanada, where she focuses on strategic alignment and creating scalable business models. With a background in project management and executive coaching from IE Business School, she is a creative leader who excels at motivating teams and driving growth, having previously increased sales by over 60%.

Outside of her professional role, Ana is passionate about continuous learning and personal development, often creating and sharing valuable tools for life skills. She enjoys connecting with people and organizations that prioritize passion and a strong, authentic culture. She also appears to enjoy outdoor activities like surfing.

Unique fact: Ana received the IABD Graduate Student Award of Excellence for successfully presenting an academic paper at an international business conference.

Personality Overview

Precise

Objective Thinker

Negotiator

They like to do things independently and don’t look for support from others.  They are quite likely to negotiate on pricing or other key terms. They choose to analyze logically and value facts to emotions.

Topics They Care About

Innovación Educativa
Her current role involves creating a scalable business model to penetrate the international school market, showing a focus on educational innovation.
Liderazgo y Coaching
She holds a degree in Executive Coaching and her posts frequently mention the value of coaching and developing high-performance teams.
Cultura Organizacional
She expresses inspiration for companies that fully embrace their culture and enjoys helping organizations in their cultural transformation.

Media Appearances

Ana has no verified media appearances

Work History

8-2022
Gerente de innovación y desarrollo at La Llanada
9-2020 - 6-2022
Coordinador de formación at Brandcrops
9-2016 - 9-2020
Project Manager at Camp La Llanada
5-2016 - 9-2020
Human Resources Manager at Camp La Llanada
1-2016 - 6-2016
Analista de marketing y ventas at KOTRA

Education

2-2023 - 7-2033
Programa de Dirección en Coaching Ejecutivo from IE Business School
2017 - 2019
Maestría from Emerson College

More Information

Social Presence :

Prographics :

Exp : 11 Location : Madrid, Community of Madrid, Spain Job Level : N/A Designation : Gerente de innovación y desarrollo at La Llanada
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Insights For Selling To Ana Matilde

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Don't give superficial answers, they are easily rattled by them
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ana Matilde is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Ana Matilde

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Ana Matilde move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Ana Matilde take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Ana Matilde

Personality Compatibility


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