Michael Coelho

Questioner
DISC Type : c

Partnerships and Operations at Float

Toronto, Ontario, Canada

Overview

Michael is a results-driven partnerships leader at Float, specializing in go-to-market strategy and scalable ecosystem growth. His experience at 1Password covered sales enablement, business development, and GTM partnerships. He holds professional certificates from the University of Toronto.

Based in Toronto, his award for personal commitment and leadership suggests a dedicated and driven individual. He is likely a supporter of local sports, such as the Toronto Raptors.

He is a recipient of the University of Torontos Marilynn Booth Award of Excellence, recognizing his exemplary leadership and personal commitment.

Personality Overview

Price-Sensitive

Not Easily Convinced

Value Seeker

It is quite likely of them to ask for pricing or other concessions.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to fully evaluate every situation.

Topics They Care About

Go-to-Market Strategy
His career at 1Password and Float has focused on GTM strategy, turning complex goals into data-driven execution to drive revenue and customer impact.
Strategic Partnerships
A core focus of his current role at Float and previous senior positions, where he was responsible for building out partner programs and ecosystem growth.
Financial Services
At Float, he is focused on expanding the company's footprint, providing financial tools for advisors, accountants, and business operators across Canada.

Media Appearances

Michael has no verified media appearances

Work History

5-2025
Partnerships and Operations at Float
2-2024 - 4-2025
Senior Program Manager, GTM Partnerships at 1Password
1-2023 - 2-2024
Manager, Business Development at 1Password
2-2022 - 1-2023
Senior Sales Enablement Manager at 1Password
8-2021 - 3-2022
GTM Sales Trainer at 1Password

Education

9-2022 - 7-2023
Certificate from University of Toronto
2020 - 2022
Certificate from University of Toronto

More Information

Social Presence :

Prographics :

Exp : 9 Location : Toronto, Ontario, Canada Job Level : N/A Designation : Partnerships and Operations at Float
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Back up any claims with data and numbers
  • Share as much information as possible regarding your product

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Michael

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Michael take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Michael

Personality Compatibility


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