Ana Paula Pestana

Sharpshooter
DISC Type : CD

Customer Experience Manager at Alura

São Paulo, São Paulo, Brasil, Brazil

Overview

Ana Paula is a B2B Customer Experience Manager at Alura with a Lean Six Sigma Green Belt. She has been instrumental in structuring the companys exclusive B2B CX and Voice of Customer areas. Colleagues describe her as an incredible, assertive, and dedicated leader who excels at developing her team.

Her passion is centered on fostering a customer-centric culture and making a positive impact on the people she works with. She is deeply connected to her companys mission, having been a student at Alura, FIAP, and PM3 before joining as an employee.

Uniquely, she has experienced her organization as both a customer and now as a leader shaping its customer experience.

Personality Overview

Precise But Practical

Thorough Evaluator

Fast But Analytical

More than the product, they care about the effectiveness of the product.  They are not focused on building rapport and relationships. They respond well to strong and respectful communication.

Topics They Care About

Customer-Centric Culture
Her stated professional passion is to positively impact colleagues and foster a culture centered on the customer.
Team Leadership
Recommendations repeatedly praise her incredible leadership and her ability to develop team members through feedback and new challenges.
Voice of Customer
She leads the Voice of Customer (VoC) squad at Alura and actively hires for roles that transform customer feedback into real improvements.

Media Appearances

Ana has no verified media appearances

Work History

9-2024
Customer Experience Manager at Alura
10-2022 - 9-2024
Customer Experience Coordinator (VoC, Service, Trial, BackOffice & Ops) at Alura
5-2020 - 10-2022
CX Leader at Alura
6-2019 - 2-2020
Quality & Training Leader | Continuous Improvement at Escale Digital
7-2018 - 5-2019
Experience and Relationship Analyst 🦄 at 99

Education

3-2025 - 1-2026
Pós Tech - Gestão Estratégica e Liderança from FIAP
2-2023 - 6-2024
MBA em Business Strategy & Transformation from FIAP

More Information

Social Presence :

Prographics :

Exp : 15 Location : São Paulo, São Paulo, Brasil, Brazil Job Level : Middle Designation : Customer Experience Manager at Alura
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Insights For Selling To Ana Paula

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Make sure that you circle back fast on any action items, it wins their trust
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t take too much time in sending them information if they ask for any
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ana Paula is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Ana Paula

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Ana Paula move?

  • They can take decisions very fast if you manage to convince them.
  • Can Ana Paula take some risk or not?

  • The risks don’t matter much to them.

You And Ana Paula

Personality Compatibility


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