Ana Pugina

Researcher
DISC Type : Cs

Chief Marketing Officer Brasil at Pluxee Brasil

São Paulo, São Paulo, Brazil

Overview

Ana Pugina is the Chief Marketing Officer for Pluxee Brasil, bringing over 15 years of leadership across Latin America for global companies like Epson, Pirelli, and Pearson. She is an expert in growth strategy, brand positioning, and digital transformation, with a degree from ESPM. Colleagues describe her as an inspiring, innovative, and results-focused leader.

Ana is passionate about human-centric leadership and believes in celebrating the multifaceted lives people lead outside of their professional roles. She champions creating authentic connections and understanding the unique stories and passions each individual carries, striving to be an ethical and fair leader who values people.

She recently led the significant rebranding effort of Sodexo Benefits and Incentives to Pluxee in Brazil.

Personality Overview

Process Focused

Cost Conscious

Perfectionist

They do not like taking risks at all and go for proven options in the end.  The only way to convince them is by showing them examples and ample proof. They tend to have clarity about their needs and constraints, and are unlikely to over-promise.

Topics They Care About

Employee Well-being
As CMO of Pluxee, a company focused on employee benefits, she is deeply involved in creating value and flexibility for employees, as seen in her recent posts.
Purposeful Branding
She is currently leading a new brand campaign for Pluxee that emphasizes celebrating the personal stories and passions of individuals beyond their professional titles.
Human-centric Leadership
Emphasizes the importance of seeing people as more than their job titles and focuses on being an inspiring, ethical, and fair leader for her multicultural teams.

Media Appearances

Ana has no verified media appearances

Work History

9-2025
Chief Marketing Officer Brasil at Pluxee Brasil
8-2021 - 8-2025
Head de Marketing C&I South at Epson do Brasil
5-2019 - 9-2020
Marketing Director at Pearson Brasil
11-2015 - 11-2018
Marketing Director Americas (Prometeon Industrial Tires) at Pirelli
11-2013 - 11-2015
Marketing Director Car/LT Latam at Pirelli

Education

1994 - 1997
Master's degree from ESPM Escola Superior de Propaganda e Marketing
1991 - 1994
Advertising from Faculdade de Comunicação Social Cásper Líbero

More Information

Social Presence :

Prographics :

Exp : 13 Location : São Paulo, São Paulo, Brazil Job Level : Leadership Designation : Chief Marketing Officer Brasil at Pluxee Brasil
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Insights For Selling To Ana

During A Call Or A Meeting

DO's

  • Preferably use email to follow up with them instead of phone or Linkedin, engage by asking question or opinions
  • When following up with them, expect slowness; use questions to engage them, preferably over email.
  • Share whitepapers or case studies that showcase measurable results instead of just telling customer stories

DONT's

  • Avoid emotional and informal language, stay objective and to the point instead
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ana is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Ana

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Ana move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Ana take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Ana

Personality Compatibility


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