Ana Rodriguez

Questioner
DISC Type : c

VP of IT / Clinical Engineering at Memorial Healthcare System

Hollywood, Florida, United States

Overview

Ana Rodriguez is the Vice President of IT and Clinical Engineering at Memorial Healthcare System, where she previously served as Director of Clinical Informatics. She leverages a unique background, holding a Doctor of Pharmacy from the University of Florida, to lead technology and engineering teams.

Ana maintains a strong connection to her alma mater, the University of Florida, and follows thought leadership from sources like the Harvard Business Review, suggesting a commitment to continuous professional development and learning.

Unique fact: Ana holds a Doctor of Pharmacy (Pharm. D. ), an uncommon and valuable qualification for an IT and Clinical Engineering executive.

Personality Overview

Not Easily Convinced

Price-Sensitive

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to analyze every situation thoroughly.


Topics They Care About

Clinical Engineering
She leads the Clinical Engineering team, celebrates Healthcare Technology Management (HTM) Week, and actively recruits Biomedical Equipment Technicians (BMETs).
Healthcare Technology
Her role is at the intersection of IT and clinical applications, and she uses hashtags like #technologysaveslivesandimproveshealth in her professional posts.
Team Building
She publicly recognizes her team's contributions and actively posts about job openings to attract new talent to her department.

Media Appearances

Re‑Visioning Bed Management at South Florida’s Memorial Healthcare System. Featured in HCI Innovation Group

See Now

Work History

5-2017
VP of IT / Clinical Engineering at Memorial Healthcare System
8-1987 - 5-2017
Director Clinical Informatics at Memorial Healthcare System

Education

1987 - 1991
Pharm.D. from University of Florida
1986 - 1987
Associates from Barry University

More Information

Social Presence :

Prographics :

Exp : 38 Location : Hollywood, Florida, United States Job Level : Senior Designation : VP of IT / Clinical Engineering at Memorial Healthcare System
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Insights For Selling To Ana

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ana is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Ana

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ana move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Ana take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Ana

Personality Compatibility


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