Ana Romeo Guillén

Organizer
DISC Type : Sd

(Brazil) Head of Portfolio Intelligence at Verisure

Greater São Paulo Area, Brazil

Overview

Ana Romeo Guillén is the Head of Portfolio Intelligence for Verisure in Brazil, where she leverages her extensive background in corporate strategy. Her career includes several managerial roles at Verisure and prior experience as an associate at Strategy&, part of the PwC network. She holds a double degree in Industrial Engineering.

Ana has a demonstrated interest in sustainability, having authored a paper on the impact of ecological fleets on urban transport management during her university studies. She appears to value talented and dynamic team environments, as indicated by her professional social media activity.

She was awarded the prestigious "Beca de Excelencia de la Comunidad de Madrid" (Excellence Scholarship of the Community of Madrid).

Personality Overview

Pleasant

Slow Starter

Trusting Of Others

They might take some time to make their mind up but once they do, they don't change it easily.  Reading between the lines and seeing beyond your words comes naturally to them. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Portfolio Intelligence
Currently leads the Portfolio Intelligence function for Verisure in Brazil, indicating this is her core professional focus.
Corporate Strategy
Her career progression from Strategy& (PwC) to senior strategy roles at Verisure highlights her deep expertise in this area.
Marketing Acquisition
Previously served as the Marketing Acquisition Strategy Manager for LatAm at Verisure, showing experience in customer growth strategies.

Media Appearances

Ana has no verified media appearances

Work History

1-2025
(Brazil) Head of Portfolio Intelligence at Verisure
1-2024 - 1-2025
(Brazil) Strategy Senior Manager at Verisure
1-2023 - 3-2024
(LatAm) Marketing Acquisition Strategy Manager at Verisure
7-2018 - 7-2021
Senior Associate at Strategy&, part of the PwC network
8-2016 - 7-2018
Associate at Strategy&, part of the PwC network

Education

2010 - 2016
Ingeniería Industrial from Universidad Pontificia Comillas
2012 - 2014
Double diplôme École Centrale Paris-ICAI (Universidad Pontificia de Madrid) from CentraleSupélec

More Information

Social Presence :

Prographics :

Exp : 9 Location : Greater São Paulo Area, Brazil Job Level : Mid-senior Designation : (Brazil) Head of Portfolio Intelligence at Verisure
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Insights For Selling To Ana

During A Call Or A Meeting

DO's

  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Let them know of potential risks but suggest mitigation methods alongside
  • During followups, use phone or text if needed, they should be fine

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Avoid putting conscious effort into relationship-building
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ana is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Ana

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Ana move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Ana take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Ana

Personality Compatibility


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