Anabelle Denford

Initiator
DISC Type : Di

Partnerships Director at STEM Racing

London, England, United Kingdom

Overview

Anabelle Denford is the Partnerships Director at STEM Racing (F1 in Schools), leveraging a background in media and communications to build strategic partnerships. With previous roles at DICE and Just Eat, she is described by colleagues as "ridiculously efficient, " proactive, and detail-oriented. She holds a first-class degree from Goldsmiths, University of London.

Outside of her professional life, Anabelle is passionate about supporting female entrepreneurs, recently participating in an accelerator for women-led businesses. Her interests also extend to the performing arts, and she holds a certification in Intermediate Ballet, showcasing a blend of creativity and discipline.

Her initiative at STEM Racing was nominated for the Pioneering and Innovation Award at the Autosport Business Awards.

Personality Overview

Risk-Accepting

Friendly Challenger

Confident

They don’t mind taking a stand if they believe in something.  They respond well to objective pitches but also attach some value to relationships. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

STEM Education
Her current role is dedicated to nurturing future F1 talent through STEM, and she has presented webinars on empowering the next generation through project management in motorsport.
Women in Business
Actively supports and participates in programs for high-growth, women-led businesses, such as the Built to Rise Accelerator with The Lifted Project.
Strategic Partnerships
Her career at STEM Racing, DICE, and Just Eat has been focused on building and growing long-term business partnerships and driving growth through strategic alliances.

Media Appearances

STEM Racing to be the new name of F1 in Schools. Featured in Offthetrack.net

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Formula 1 to support re‑branded STEM Racing programme and inspire the next generation through education. Featured in Formula 1 Corporate Site

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New strategic partnership with Matrix TSL. Featured in STEM Racing – News

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Work History

11-2024
Partnerships Director at STEM Racing
3-2023 - 11-2024
Project Director at STEM Racing
3-2022 - 3-2023
Arts + Culture Lead at DICE
9-2019 - 3-2022
Arts + Culture Account Manager at DICE
12-2018 - 9-2019
Account Manager at JUST EAT

Education

Media and Communications - 1st Class from Goldsmiths, University of London
Foundation Diploma in Art and Design from University of the Arts London

More Information

Social Presence :

Prographics :

Exp : 11 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Partnerships Director at STEM Racing
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Insights For Selling To Anabelle

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Clearly address the competitive aspects
  • Acknowledge their status and position during the conversation

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anabelle is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Anabelle

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Anabelle move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Anabelle take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Anabelle

Personality Compatibility


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