Candace Gawler

Critic
DISC Type : C

Director of Business Development at Alpaca

Amsterdam, North Holland, Netherlands

Overview

Candace is the Director of Business Development at Alpaca, specializing in trading market structure, strategy, and strategic investments. A capital markets professional with a Masters from the London School of Economics, she has a background in corporate strategy and stakeholder relations from her time at Optiver.

She demonstrates a strong interest in global financial markets, frequently participating in and moderating discussions in APAC, including Manila and Jakarta. Her focus extends to sustainable business practices, backed by a certification in the field, and she has shown support for female leadership events in finance.

Unique fact: Candace began her career in strategic communications, advising major global brands like Coca-Cola and Standard Bank before moving into fintech.

Personality Overview

Objective Thinker

Critic

Precise

They don’t appreciate bells and whistles unless backed by data.  They are quite likely to negotiate on pricing or other key terms. They like to do things independently and don’t look for support from others.

Topics They Care About

APAC Fintech Growth
Actively involved in the Asian market, recently moderating a fintech discussion in Manila and promoting panels in Jakarta, with a focus on regional crypto adoption.
Trading Market Structure
A core area of her professional enthusiasm and expertise, as highlighted in her professional summary and current role focusing on strategic business development.
Women in Finance
Expressed public interest in attending the "Women Shaping Wealth Summit, " indicating a passion for supporting female leadership and advancement in the financial industry.

Media Appearances

Candace has no verified media appearances

Work History

9-2025
Director of Business Development at Alpaca
5-2022 - 5-2025
Corporate Strategy at Optiver
7-2021 - 5-2022
Head of Communications Optiver APAC at Optiver
9-2019 - 6-2021
Communications Specialist at Optiver
8-2018 - 7-2019
Senior Consultant at FTI Consulting Strategic Communications

Education

2014 - 2015
Master of Social Science from The London School of Economics and Political Science (LSE)
2012 - 2012
Honours from Rhodes University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Amsterdam, North Holland, Netherlands Job Level : Mid-senior Designation : Director of Business Development at Alpaca
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Insights For Selling To Candace

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Be ready to answer many clarity-seeking questions and requests for information
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t rush them till they have clearly gotten all the necessary information
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Candace is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Candace

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Candace move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Candace take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Candace

Personality Compatibility


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