Anand Krishnan

Critic
DISC Type : C

Founder at cones and brew

Chennai, Tamil Nadu, India

Overview

Anand Krishnan is the Director of the 50-year-old Namma Veedu Vasanta Bhavan group and the founder of modern culinary brands VB World and Cones and Brew. A graduate of a renowned Swiss hospitality school, he drives the companys expansion by blending the familys legacy with innovative, global vegetarian cuisine concepts, recently launching a 24, 000 sq. ft. flagship outlet.

As the third generation in his familys business, Anand is deeply passionate about evolving its legacy. He enjoys sharing his entrepreneurial journey and insights with aspiring founders. If he werent a hotelier, he has expressed a desire to travel the world to explore different cultures and foods, reflecting a deep personal interest in global experiences.

Unique fact: Anand specializes in creating vegetarian dishes that convincingly recreate the flavors of traditionally non-vegetarian items like sheekh kebabs and prawn cocktails.

Personality Overview

Negotiator

ROI Driven

Information Seeker

They prefer to analyze logically and value objective facts over emotions.  They are quite likely to negotiate on pricing or other key terms. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Brand Evolution
He is transforming his family's 50-year-old traditional restaurant chain into modern, global formats like VB World to meet evolving consumer preferences.
Global Vegetarian Cuisine
He is pioneering a global vegetarian concept, bringing diverse international cuisines such as Japanese, Korean, and Mexican under one roof and expanding internationally.
Customer Experience
He emphasizes creating lifestyle destinations, stating it's not just about food but building spaces where people want to meet, eat, and celebrate today.

Media Appearances

Anand has no verified media appearances

Work History

1-2023
Founder at cones and brew
5-2016
Director at VB signature by Namma Veedu Vasanta Bhavan
11-2010
Director at Namma veedu vasanta Bhavan
12-2009 - 3-2020
Director at The spring hotel chennai
10-2008 - 7-2010
Management Trainee at The Westin Resort Nusa Dua

Education

2004 - 2008
BA from Swiss Hotel Management School
Education details unavailable from A.M.M. Secondary School

More Information

Social Presence :

Prographics :

Exp : 17 Location : Chennai, Tamil Nadu, India Job Level : Leadership Designation : Founder at cones and brew
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Insights For Selling To Anand

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anand is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Anand

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Anand move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Anand take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Anand

Personality Compatibility


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