Anannya Chakraborty

Commander
DISC Type : D

Product Marketing Manager at Tally Solutions Pvt Ltd

Bengaluru, Karnataka, India

Overview

Anannya is a Product Marketing Manager at Tally Solutions, where she combines her B. Tech and MBA background to merge technology with storytelling. Praised by colleagues for being hardworking and creative, she has been awarded for her business initiatives and sales performance. She is also a Google-certified digital marketer.

Outside of work, Anannya focuses on personal growth and learning. She enjoys reading, cooking, and spending quality time with family. She uses her personal time to reflect on concepts like storytelling and perspective, often sharing her learnings and life moments on social media to connect with others.

Unique fact: Anannya co-authored a technical publication on sensor selection and data fusion for IoT applications during her engineering studies.

Personality Overview

Strong-Willed

Impact-Driven

Decisive

They like to stay in control of the negotiation or defining of the terms.  They are less concerned about the product and more about its potential impact. They prefer to move quickly, and expect the same from others.

Topics They Care About

Content & Storytelling
She describes her role as making content "Pretty, Punchy & Purposeful" and frequently posts about the power and structure of effective storytelling in marketing.
AI in Marketing
She actively follows the rapid development of AI tools and has recently recommended an advanced course on the strategic application of AI in digital marketing.
Product Marketing
Her core function at Tally Solutions involves blending technology and structured thinking to bring product ideas to life through campaigns, sales decks, and blogs.

Media Appearances

Anannya has no verified media appearances

Work History

4-2024
Product Marketing Manager at Tally Solutions Pvt Ltd
8-2023 - 12-2023
DigiPivot Program Participant at Google
5-2022 - 4-2024
Business Manager at Tally Solutions Pvt Ltd
12-2021 - 3-2022
Marketing Intern at The Unusuals
6-2021 - 8-2021
Business Development Intern at OnGrid

Education

2020 - 2022
Master of Business Administration - MBA from Symbiosis Institute of Business Management (SIBM) Bengaluru
2014 - 2018
Bachelor of Technology from Assam Science and Technology University - ASTU

More Information

Social Presence :

Prographics :

Exp : 5 Location : Bengaluru, Karnataka, India Job Level : Middle Designation : Product Marketing Manager at Tally Solutions Pvt Ltd
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Insights For Selling To Anannya

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Objectively showcase the impact that your product creates

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Don’t take too much time in sending them information if they ask for any
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anannya is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Anannya

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Anannya move?

  • If convinced, they can reach decisions quite fast.
  • Can Anannya take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Anannya

Personality Compatibility


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