Anant Sood

Commander
DISC Type : D

Startup Mentor at Wadhwani Foundation

Bengaluru, Karnataka, India

Overview

Anant Sood is the Co-Founder of worxogo, an AI startup enhancing sales productivity through behavior design. With over two decades of experience at firms like PwC and EY, he is a seasoned leader in business transformation, B2B sales, and team building across global markets. He earned his MBA from Symbiosis and B. E. from Panjab University.

Outside of his primary role, Anant is deeply involved in the startup ecosystem as a mentor for the Nasscom Deeptech club and Wadhwani Foundation. He is passionate about behavioral science, authoring a monthly newsletter on its intersection with the future of work. A speaker bio mentioned he enjoys planning road trips and carpentry projects.

Unique fact: Anant has been consistently writing a monthly newsletter on behavior science for over eight years, which now reaches approximately 5, 000 business leaders worldwide.

Personality Overview

Impact-Driven

Strong-Willed

Very Quick

More than the product, they care about the impact of the product.  They prefer to be the ones controlling the conversation or defining the terms. They are not always relationship oriented.

Topics They Care About

Behavioral Science
Writes a long-running newsletter and frequently speaks on applying behavioral science, neuroeconomics, and AI to improve workplace performance and employee engagement.
Startup Mentorship
Actively mentors early-stage startups on their growth journeys (0 to 1, 1 to 10) through his work with Nasscom's Deeptech Club and the Wadhwani Foundation.
B2B Sales & GTM
His career focus and current role at worxogo revolve around building B2B sales strategies, partnerships, and go-to-market plans for deep-tech products.

Media Appearances

Anant has no verified media appearances

Work History

1-2025
Startup Mentor at Wadhwani Foundation
8-2022
Independent Director at Pvt. Co
4-2022
Mentor Deeptech Club at nasscom
6-2015
CoFounder Sales, Partnerships at worxogo
5-2013 - 5-2015
Partner Management Consulting at neuQuo

Education

1999 - 2001
MBA from Symbiosis Centre For Management and Human Resource Development
1995 - 1999
B.E from Panjab University

More Information

Social Presence :

Prographics :

Exp : 24 Location : Bengaluru, Karnataka, India Job Level : Mid-senior Designation : Startup Mentor at Wadhwani Foundation
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Insights For Selling To Anant

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Get to the point quickly instead of spending time doing small talk
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anant is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Anant

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Anant move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Anant take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Anant

Personality Compatibility


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