Anastasia Sich

Energizer
DISC Type : I

Director of Operational Platforms at Plata Card

Mexico City, Mexico

Overview

Anastasia Sich is the Director of Operational Platforms at Plata Card, where she specializes in customer experience and operations management. Her background includes leading one of Russias largest accounting services for SMEs at Tinkoff Bank. She is a graduate of Ural State University.

Beyond her career in banking and tech, Anastasia is an entrepreneur who co-founded SIAMMSIAMM, a womens clothing brand. She managed the online store, developed the brand strategy, and launched all marketing activities, showcasing her passion for fashion and e-commerce.

She has created digital advertising campaigns for major global brands like Game of Thrones and National Geographic.

Personality Overview

Full Of Energy

Informal

Believer

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are naturally enthusiastic, so take their promise with a pinch of salt. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Customer Experience
Her current role and professional headline emphasize her focus on customer care, quality assurance, and building operational teams around the client journey.
Operational Platforms
As Director at Plata Card, she is directly responsible for CRM, customer care systems, training, and quality assurance infrastructure.
Team Building
She is actively and publicly recruiting for her teams at Plata Card, with a focus on finding the right talent for both remote and relocation-based roles.

Media Appearances

Anastasia has no verified media appearances

Work History

1-2025
Director of Operational Platforms at Plata Card
9-2022 - 1-2025
Head of Customer Service Platform at Plata Card
4-2019 - 9-2022
Head of Product at Tinkoff Bank
1-2017 - 11-2021
Brand Manager, co-founder at SIAMMSIAMM
10-2015 - 12-2016
Digital creative group head at Digital Agency DeltaClick

Education

2007 - 2012
Specialist from Ural State University named after A.M.Gorky

More Information

Social Presence :

Prographics :

Exp : 13 Location : Mexico City, Mexico Job Level : Mid-senior Designation : Director of Operational Platforms at Plata Card
URL has been copied!

Insights For Selling To Anastasia

During A Call Or A Meeting

DO's

  • Be friendly and entertaining in your conversation
  • Do some small talk, ask them how things are going on their side
  • Talk anecdotally about the customer experience that your product offers

DONT's

  • Don’t be too formal, focus on building comfort and trust
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anastasia is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Anastasia

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Anastasia move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Anastasia take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Anastasia

Personality Compatibility


Other Plata Card Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.