Anatalia Trujillo

Questioner
DISC Type : c

Dirección de REDi Guadalajara (Red de Centros de Innovación) at Secretaría de Innovación, Ciencia y Tecnología

Guadalajara, Mexico Metropolitan Area

Overview

Anatalia is an Innovation and Strategic Foresight Consultant who leads REDi Guadalajara for Jaliscos Secretariat of Innovation, Science and Technology. A graduate of the Universidad de Guadalajara, she specializes in human-centered design and lean innovation. Colleagues describe her as a talented leader and a great mentor for high-impact projects.

She is passionate about transforming realities and fostering innovation in others. This drive led her to co-found REMSO AC, a social enterprise that uses biotechnology to provide clean water to vulnerable communities. She enjoys sharing what she learns as a teacher and public speaker, believing innovators can change the world.

Unique fact: She was a finalist in the Hult Prize international social entrepreneurship competition in Toronto for her project on creating meaningful jobs.

Personality Overview

Systematic

Not Easily Convinced

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to do thorough analysis of any situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Strategic Innovation
As a consultant and director at REDi, she helps government, companies, and institutions design innovation processes and develop new products.
Social Entrepreneurship
Co-founded a social enterprise for clean water and was a finalist in the Hult Prize, an international competition for social entrepreneurship.
Female Empowerment
Collaborated with UN Women Mexico on labor inclusion and moderated a panel for an event focused on women driving business sustainability.

Media Appearances

Anatalia has no verified media appearances

Work History

4-2021
Dirección de REDi Guadalajara (Red de Centros de Innovación) at Secretaría de Innovación, Ciencia y Tecnología
8-2019 - 2-2023
Teacher at Universidad Marista
4-2019 - 9-2022
Mentor de Perfil Emprendedor at Reto Zapopan
11-2020 - 3-2022
Jefe de Innovación y Desarrollo de Nuevos Productos at Ambienta tus momentos
2-2018 - 10-2021
Co- Founder at REMSO AC

Education

2013 - 2018
Licenciatura from Universidad de Guadalajara
2017 - 2017
Diplomatura from Universidad de Medios Audiovisuales - CAAV

More Information

Social Presence :

Prographics :

Exp : 7 Location : Guadalajara, Mexico Metropolitan Area Job Level : N/A Designation : Dirección de REDi Guadalajara (Red de Centros de Innovación) at Secretaría de Innovación, Ciencia y Tecnología
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Insights For Selling To Anatalia

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Emphasise more on facts and measurable benefits
  • Share as much information as possible regarding your product

DONT's

  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anatalia is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Anatalia

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Anatalia move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Anatalia take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Anatalia

Personality Compatibility


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