Shiva Nagabushanaswamy

Inquirer
DISC Type : cd

Head of Engineering & Data Science (Ventura TV Operating System) at The Trade Desk

San Francisco, California, United States

Overview

Shiva is a technology leader with over 22 years of experience at companies like Microsoft, Netflix, Uber, and now The Trade Desk, where he leads Engineering & Data Science for the Ventura TV Operating System. He specializes in building large-scale distributed systems, AI, personalization, and search, holding a masters degree from Birla Institute of Technology and Science.

He is an active advisor for various startups, lending his expertise in consumer experience and AI. Shivas professional interests include the future of streaming, advertising technology, and leveraging data to enhance user discovery of content. Colleagues describe him as extremely knowledgeable, helpful, and eager to provide insight.

He is passionate about revolutionizing the Smart TV OS space to help users spend less time searching and more time watching.

Personality Overview

Judgemental

Demanding

ROI Conscious

They can be nudged to make faster decisions by offering what they value.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They respond well to confident salespeople.

Topics They Care About

Streaming TV OS
Currently leads the engineering and data science teams for Ventura, The Trade Desk's new streaming TV operating system, and is actively hiring for it.
AI-Driven Personalization
His career at Netflix, Microsoft, and Uber focused on building high-scale personalization, recommendation, and search systems impacting millions of users.
Advertising Technology
Previously led the entire Ads organization at Uber, overseeing everything from ad delivery and marketplace optimization to advertiser solutions and growth.

Media Appearances

Shiva has no verified media appearances

Work History

6-2024
Head of Engineering & Data Science (Ventura TV Operating System) at The Trade Desk
1-2024
Advisor at Boon
4-2018
Startup Advisor at Various Startups
6-2022 - 6-2024
VP of Engineering & Data Science at Zūm
3-2021 - 7-2022
Head of Engineering - Ads at Uber

Education

MS from Birla Institute of Technology and Science, Pilani
Bachelor of Engineering from PESCE

More Information

Social Presence :

Prographics :

Exp : 7 Location : San Francisco, California, United States Job Level : Mid-senior Designation : Head of Engineering & Data Science (Ventura TV Operating System) at The Trade Desk
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Insights For Selling To Shiva

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Stress on the business value that your product offers
  • Highlight the competitive differentiation of your product

DONT's

  • Avoid repeating yourself or making generalizations
  • Refrain from asking too many questions
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shiva is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Shiva

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Shiva move?

  • Their decision making speed is somewhere in the middle.
  • Can Shiva take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Shiva

Personality Compatibility


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