Anbu Cheeralan

Critic
DISC Type : C

VP of Engineering at DoubleVerify

New York City Metropolitan Area, United States

Overview

Anbu Cheeralan is the VP of Engineering at DoubleVerify, specializing in data engineering and big data technologies. He has been with the company since 2015, progressing through various leadership roles. He holds a Bachelors degree in Computer Science & Engineering from Madurai Kamaraj University and multiple certifications, including AWS Business Professional.

During his university years, Anbu demonstrated a blend of technical and creative leadership as the Chairperson for the Computer Society of India and an Executive Council Member for the Fine Arts Club. He is passionate about deriving clear, actionable insights from complex data to help customers succeed.

Unique fact: Anbu has been involved with the Apache Software Foundation, having been added as a PMC member for a project in 2020.

Personality Overview

Critic

ROI Driven

Negotiator

Unless the value is proven by data, they are unlikely to value fancy features.  They prefer to do logical analysis and value evidence over emotions. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Big Data Technologies
His career has focused on operationalizing big data platforms and using technologies like HBase, MongoDB, and Apache Spark to build scalable applications.
BigQuery Optimization
He recently authored a blog post titled "Why Are My BigQuery Storage Costs Over Budget? " and has encouraged his team to explore exciting work in BigQuery.
Data-Driven Insights
His professional focus is on obtaining clear insights from data that directly help customers, as stated in his professional summary.

Media Appearances

Anbu has no verified media appearances

Work History

3-2023
VP of Engineering at DoubleVerify
6-2022 - 3-2023
Senior Director Of Engineering at DoubleVerify
3-2020 - 6-2022
Director Of Engineering at DoubleVerify
12-2015 - 3-2020
Engineering Lead at DoubleVerify
12-2013 - 12-2015
Data Services Architect - Vendor Consultant at Global Insurance Company

Education

1999 - 2003
B.E from Madurai Kamaraj University
1992 - 1999
Education details unavailable from St. Xavier's Hr. Sec. School

More Information

Social Presence :

Prographics :

Exp : 22 Location : New York City Metropolitan Area, United States Job Level : Senior Designation : VP of Engineering at DoubleVerify
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Insights For Selling To Anbu

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don’t try too hard to build a relationship with them
  • Make extra effort to not seem pushy or confrontational
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anbu is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Anbu

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Anbu move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Anbu take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Anbu

Personality Compatibility


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