Anders Thrane

Critic
DISC Type : C

Seniorkommunikationsrådgiver at Sydinvest

Region Syddanmark, Danmark, Denmark

Overview

Anders Thrane is a Senior Communications Advisor at Sydinvest, specializing in transforming complex investment material into engaging content. A graduate of Aarhus University, he excels in video, design, and digital strategies. Colleagues describe him as inspiring, analytical, and having strong business understanding.

His teams "Sydinvest Megatrends" campaign was nominated for the Rambukken Effektpris, a prestigious award recognizing advertising effectiveness.

Personality Overview

Information Seeker

Negotiator

Precise

They are quite likely to negotiate on pricing or other key terms.  They like to do things independently and don’t look for support from others. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Investment Communication
Focuses on translating complex financial data into accessible news, videos, and magazines for both advisors and investors.
Video Production
Manages the full lifecycle of video content, from filming with portfolio managers to editing and hosting webinars to explain market trends.
Digital Marketing Strategy
Oversees marketing campaigns and uses data analytics and web tracking to measure and improve communication effectiveness.

Media Appearances

Anders has no verified media appearances

Work History

2-2024
Seniorkommunikationsrådgiver at Sydinvest
3-2013 - 2-2024
Kommunikationskonsulent at Sydinvest
7-2007 - 3-2013
Projektleder at Sydinvest
9-2005 - 7-2007
Markeds- og kommunikationsansvarlig at Broager Sparekasse

Education

2000 - 2005
Cand. mag from Aarhus University
2012 - 2012
Teknologisk Institut from Strategisk kommunikationsrådgiver

More Information

Social Presence :

Prographics :

Exp : 20 Location : Region Syddanmark, Danmark, Denmark Job Level : N/A Designation : Seniorkommunikationsrådgiver at Sydinvest
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Insights For Selling To Anders

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Be formal and objective, they will appreciate it more
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anders is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Anders

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Anders move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Anders take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Anders

Personality Compatibility


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