André Felicíssimo

Inquirer
DISC Type : cd

Brazil President at Procter & Gamble

São Paulo, São Paulo, Brazil

Overview

André Felicíssimo is the President of P&G Brazil, a role he grew into after joining the company as a sales representative in 1993. With a background in Mathematics and Engineering from USP, his nearly 30-year career includes extensive international leadership experience across Venezuela, Panama, Peru, and Mexico, primarily in sales and marketing.

He is a board member for United Way Brasil, reflecting a strong commitment to community engagement. André emphasizes the importance of family, noting how his international career was a profound journey for them. He practices a nightly gratitude ritual and values creating authentic connections with people around him.

Interestingly, his first internship back in 1989 was in Artificial Intelligence, a field he remains passionate about today.

Personality Overview

Hard To Convince

ROI Conscious

Judgemental

They don’t always try to control the conversation but neither do they like yielding it fully.  They respond well to confident salespeople. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Magnetic Leadership
He champions a leadership style focused on attracting talent and inspiring teams to follow a vision because they want to, not because they have to.
Diversity and Inclusion
Recognized as one of the Best Diversity Leaders, he actively promotes D&I initiatives at P&G, seeing it as critical for understanding and serving all consumers.
Consumer Behavior
Deeply focused on understanding consumer habits to drive market growth, such as leveraging Black Friday to encourage trials of new product categories.

Media Appearances

André has no verified media appearances

Work History

5-2022
Brazil President at Procter & Gamble
1-2018 - 5-2022
Brazil Sales Vice President at Procter & Gamble
11-2014 - 12-2017
Mexico Sales Vice President at Procter & Gamble
1-1992 - 6-1993
Engineer at Plavigor
1-1991 - 12-1991
Retail Management Intern at Accenture

Education

1987 - 1991
Graduate from USP - Universidade de São Paulo
1985 - 1986
Mathematics from USP - Universidade de São Paulo

More Information

Social Presence :

Prographics :

Exp : 14 Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : Brazil President at Procter & Gamble
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Insights For Selling To André

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Refer to testimonials from others in similar positions
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Don’t expect them to change their mind quickly if they say no once
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with André is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from André

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will André move?

  • They are neither the fastest decision makers nor the slowest.
  • Can André take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And André

Personality Compatibility


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