André Iñigo

Activist
DISC Type : Cd

Digital Manager (Data, AI, Automation & Digital Adoption) for Mexico & Central America at Michelin

Mexico City Metropolitan Area

Overview

André leads Data, AI, Automation, and Digital Adoption for Michelin in Mexico & Central America. His expertise is grounded in data-driven process optimization, with a background in risk management analytics at HSBC and Citibanamex, and a Bachelors degree from UNAM Facultad de Ciencias.

He is actively building a data talent hub in Querétaro, frequently posting opportunities for data analysts and developers to join his team.

Personality Overview

Perfectionist

Value Conscious

Observative

They care equally about the product and its potential impact.  They respond well to confident salespeople. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

GenAI Agents
He follows the nuances of the GenAI revolution, analyzing the signal versus the hype around emerging technologies like AI agents.
Data Transformation
He is responsible for designing and implementing Michelin's data-driven transformation strategy for Mexico and Central America.
Customer-Centric Models
Praises companies that use data to enhance customer experience, a focus from his time helping companies transition to customer-centric data strategies.

Media Appearances

André has no verified media appearances

Work History

9-2025
Digital Manager (Data, AI, Automation & Digital Adoption) for Mexico & Central America at Michelin
8-2023 - 9-2025
Data and Automation Manager at Michelin
1-2022 - 8-2023
Head of Data Management at Hexagon Data
1-2022 - 8-2023
Head of Artificial Intelligence at Hexagon Data
1-2021 - 12-2021
Data Team Lead at Hexagon Data

Education

2013 - 2017
Bachelor's degree from UNAM Facultad de Ciencias
2010 - 2013
High School from Centro Universitario Anglo Mexicano

More Information

Social Presence :

Prographics :

Exp : 6 Location : Mexico City Metropolitan Area Job Level : Middle Designation : Digital Manager (Data, AI, Automation & Digital Adoption) for Mexico & Central America at Michelin
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Insights For Selling To André

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Make sure that you you respond to any queries from them quickly
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Avoid long winding pitches, stay objective
  • Do not give up if they are not convinced, try again with a different approach
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with André is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from André

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will André move?

  • They are neither the fastest decision makers nor the slowest.
  • Can André take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And André

Personality Compatibility


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