André Swanston

Enthusiast
DISC Type : i

Chairman & CEO at PHȲND

United States

Overview

André is a tech entrepreneur who co-founded Tru Optik, an ad-tech firm he sold to TransUnion in a nine-figure exit. He is now the Chairman & CEO of cloud gaming company PHȲND and owner of the CT United FC soccer team. He holds a BA in Economics from the University of Connecticut and previously worked at JP Morgan Chase.

Outside of work, André is a former Division 1 collegiate track athlete with a passion for sports, reflected in his ownership of a professional soccer team. Alongside his wife, he is an active philanthropist and investor, focusing on supporting minority and women-owned businesses and various community-based initiatives in Connecticut.

His sale of Tru Optik to TransUnion was one of the top ten largest acquisitions for a Black American founder, making him the youngest on that list.

Personality Overview

Story Driven

Amiable & Agreeable

Consensus Focused

Unlike D or C types, they are convinced more by stories and testimonials.  They prefer to build relationships rather than staying totally transactional. They agree with others often, so exercise caution when relying on their word.

Topics They Care About

Cloud Gaming
As the Chairman & CEO of PHȲND, he is pioneering a subscription-free cloud gaming platform for Smart TVs, partnering with major electronics companies.
Connecticut Sports
As the owner of CT United FC, an MLS NEXT Pro expansion team, he is leading the development of a new waterfront stadium in Bridgeport.
Ad-Tech Innovation
He founded Tru Optik, a leading data and identity company for streaming media advertising, which was acquired by TransUnion.

Media Appearances

Marshawn Lynch “Gets PHȲND” Ahead of the Big Game, Tackles .... Featured in Yahoo Finance

See Now

Work History

8-2023
Chairman & CEO at PHȲND
1-2023
Co-Owner at CT United
8-2021 - 10-2022
Senior Vice President - Media & Entertainment Vertical at TransUnion
9-2020 - 10-2023
Board Member at Connecticut Innovations
6-2013 - 8-2021
CEO / Co - Founder at Tru Optik (acquired by Transunion)

Education

BA from University of Connecticut
Finance from La Salle University

More Information

Social Presence :

Prographics :

Exp : 18 Location : United States Job Level : Leadership Designation : Chairman & CEO at PHȲND
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Insights For Selling To André

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Speak from experience about success that the product has seen with other customers
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with André is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from André

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will André move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can André take some risk or not?

  • They can take some low-probability risks if needed.

You And André

Personality Compatibility


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