Andre Lanning

Inquirer
DISC Type : cd

Chief Executive Officer at TFL Group

Wollerau, Schwyz, Switzerland

Overview

Andre Lanning is the Chief Executive Officer at TFL Group, a global leader in specialty chemicals for the leather industry. He has extensive executive experience, including serving as Chief Commercial Officer at Trinseo, and holds a Masters in Chemical Engineering and an MBA.

As a CEO in the chemical sector, he recently completed the Artificial Intelligence Programme at the University of Oxfords Saïd Business School.

Personality Overview

Hard To Convince

Judgemental

ROI Conscious

They don’t always try to control the conversation but neither do they like yielding it fully.  They can be nudged to make faster decisions by offering what they value. They respond well to confident salespeople.

Topics They Care About

Leather Chemical Innovation
As CEO of TFL Group, a global leader in chemicals for the leather industry, he is now at the forefront of innovation in this niche sector.
Corporate Sustainability
He pioneered sustainability strategy at his previous company, Trinseo, and it is a stated priority under his leadership at TFL Group.
AI in Manufacturing
Recently completed an Artificial Intelligence program at the University of Oxford, signaling a strong interest in applying new technologies to the chemical industry.

Media Appearances

André Lanning - TFL. Featured in TFL (TFL Group official website)

See Now

Work History

3-2025
Chief Executive Officer at TFL Group
3-2024 - 3-2025
Senior Business Advisor at Self-employed
3-2022 - 2-2024
Chief Commercial Officer at Trinseo
4-2020 - 3-2022
Vice President, Strategy, Corporate Development & Marketing Communications, Executive Board Member at Trinseo
11-2019 - 4-2020
Global Business Director Synthetic Rubber at Trinseo

Education

Master of Science - MS from University of Twente
4-2024 - 6-2024
Artificial Intelligence Program from Saïd Business School, University of Oxford

More Information

Social Presence :

Prographics :

Exp : 33 Location : Wollerau, Schwyz, Switzerland Job Level : Leadership Designation : Chief Executive Officer at TFL Group
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Insights For Selling To Andre

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Stress on the business value that your product offers

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Do not give up if they are not convinced, try again with a different approach
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andre is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Andre

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Andre move?

  • Their decision making speed is somewhere in the middle.
  • Can Andre take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Andre

Personality Compatibility


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