Andrea Barbensi

Questioner
DISC Type : c

LFR Engineering Director at newcleo

Turin, Piedmont, Italy

Overview

Andrea is the LFR Engineering Director at newcleo, leveraging a deep history in the nuclear engineering industry from his time as Head of Engineering at Ansaldo Nucleare. He is a strong engineering professional, having graduated with honors in Nuclear Engineering from the University of Pisa.

He shows a keen interest in industrial innovation and strategic synergy, frequently highlighting collaborations with partners like ENEA and Fucina Italia srl. His professional reading includes publications like the Harvard Business Review, suggesting an interest in business leadership alongside engineering.

Unique fact: Andrea is a co-inventor on a patent for a thermal-energy-storage tank with an integrated steam generator.

Personality Overview

Cautious & Analytical

Value Seeker

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They are more likely than others to negotiate on pricing and terms. They prefer to do thorough analysis of any situation.

Topics They Care About

Lead-Cooled Reactors
His entire career focus, from his director role at newcleo to numerous publications, is centered on developing next-generation Lead-cooled Fast Reactors (LFRs).
Nuclear Innovation
He frequently posts using hashtags like #innovazione and #InnovationForNuclear, showing a passion for advancing nuclear technology and processes.
Strategic Partnerships
His social media activity consistently promotes and praises collaborations with key industry and research partners like ENEA, ORION SpA, and Fucina Italia srl.

Media Appearances

Eagles and Newcleo team up for LFR technology demonstrator. Featured in World Nuclear News

See Now

Work History

10-2023
LFR Engineering Director at newcleo
10-2023 - 10-2025
LFR Engineering Director / Reactor Assembly Discipline Area Manager at newcleo
9-2022 - 10-2023
Head of Mechanical & Mechatronics Design Unit at newcleo
1-2022 - 7-2022
Head Of Engineering Department at Ansaldo Nucleare
4-2021 - 7-2022
French Engineering Hub Manager at Ansaldo Nucleare

Education

1998 - 2004
Full Marks and honour from Università di Pisa

More Information

Social Presence :

Prographics :

Exp : 21 Location : Turin, Piedmont, Italy Job Level : Mid-senior Designation : LFR Engineering Director at newcleo
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Insights For Selling To Andrea

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrea is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Andrea

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Andrea move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Andrea take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Andrea

Personality Compatibility


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