Andrea Catalina Sanchez Franco in

Andrea Catalina Sanchez Franco

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D2C Andean Manager at Electrolux Group
📍 Bogotá D.C. Metropolitan Area, Colombia

Andrea Catalina Sanchez Franco is the D2C Andean Manager for Electrolux Group, specializing in commercial and e-commerce strategy for home appliances. Her career includes leadership roles at Falabella. com and GfK, where she drove significant marketplace growth and led retail market analysis. She holds a Masters degree in Economics from Pontificia Universidad Javeriana.

Based on her academic history, she has an interest in applying economic principles to complex social issues. She also follows major technology and consulting firms like IBM, Oracle, and Accenture, suggesting a keen interest in enterprise-level solutions and strategic business innovation.

Unique fact: During her economics studies, she served as a monitor for a course on the "Economic Analysis of Conflicts. "

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Experience
14 Years
Current Role
D2C Andean Manager
Job Level
Middle
Location
Bogotá D.C. Metropolitan Area, Colombia
Personality Overview

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Priorities

Topics Andrea cares about

D2C Strategy
Her current role as D2C Andean Manager at Electrolux is centered on developing direct-to-consumer sales channels in the Andean region.
E-commerce Growth
At Falabella. com, she led the home appliances category to over 100% year-over-year growth, demonstrating her expertise in marketplace expansion.
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Career

Work history

4-2025
D2C Andean Manager
Electrolux Group
4-2023 - 4-2025
Product Manager Electrodomesticos
Falabella.com
10-2021 - 4-2023
Product Manager Appliances
Linio
7-2020 - 11-2021
Retail Director
GfK
3-2018 - 6-2020
Market Insights Director
GfK
In the press

Media appearances

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Education
3-2023 - 6-2023
Diplomado Marketing Digital
Universidad de La Sabana
2012 - 2014
Maestria en Economia
Pontificia Universidad Javeriana
2006 - 2011
Economista
Pontificia Universidad Javeriana
Social presence
in
Behavioral profile

DISC profile (public)

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