Andrea Hartzler

Questioner
DISC Type : c

Co-Director, Clinical Informatics and Patient-Centered Technologies (CIPCT) program at University of Washington

Seattle, Washington, United States

Overview

Andrea Hartzler is a Professor and Co-Director of the Clinical Informatics and Patient-Centered Technologies program at the University of Washington. Her research focuses on human-centered design of health technologies to promote equity and empower patients. She earned her PhD in Biomedical Informatics from the University of Washington and is an elected fellow of the American College of Medical Informatics.

Personality Overview

Cautious & Analytical

Value Seeker

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Patient-Centered Technology
Her career is dedicated to developing innovative, patient-centered technology to help people manage their health and improve patient-provider communication.
Health Equity
Leads the "UnBIASED" project, which received a $2. 8 million grant to address implicit racial and LGBTQ+ bias in healthcare through informatics.
Human-Centered Design
A consistent thread in her research is applying human-centered methodologies to understand user needs and drive the development of innovative health technology.

Media Appearances

Andrea Hartzler – Faculty Profile, Biomedical Informatics and Medical Education, University of Washington. Featured in University of Washington – Biomedical Informatics and Medical Education (BIME)

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Presentation: Biomedical and Health Informatics Series (PDF). Featured in University of Washington – MEbI 590 Course Materials

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Work History

11-2017
Co-Director, Clinical Informatics and Patient-Centered Technologies (CIPCT) program at University of Washington
9-2017
Associate Professor and Co-Director, Clinical Informatics and Patient-Centered Technologies Program at University of Washington
9-2017
Associate Professor at University of Washington - School of Medicine
9-2014 - 8-2017
Assistant Investigator at Group Health Research Institute
1-2013 - 10-2013
Usability Researcher at Microsoft Research (via Collabera)

Education

2009 - 2011
Postdoc/Senior Fellow from University of Washington
2003 - 2009
PhD from University of Washington - School of Medicine

More Information

Social Presence :

Prographics :

Exp : 15 Location : Seattle, Washington, United States Job Level : N/A Designation : Co-Director, Clinical Informatics and Patient-Centered Technologies (CIPCT) program at University of Washington
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Insights For Selling To Andrea

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrea is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Andrea

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Andrea move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Andrea take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Andrea

Personality Compatibility


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