Andrea Mendes Negrao

Evaluator
DISC Type : CDS

Founder & CEO at Villa Ser

Irvine, California, United States

Overview

Andrea Mendes Negrão is the Founder and CEO of Villa Ser, an executive coaching and business advisory firm. With over 25 years of experience in finance and operations at top pharmaceutical companies like AbbVie, Allergan, and Eli Lilly, she specializes in business transformation and compassionate leadership. She holds credentials from Harvard Business School.

Outside of her professional work, Andrea is passionate about the development of people. She volunteers as a mentor for collegiate women with Girls Inc. , guiding them in their personal and professional growth. She founded her company to help leaders find balance, purpose, and well-being.

She won the 2020 AbbVie Global Finance “Rock You Award” for delivering over $3 million in additional annual revenue through strategic tax initiatives.

Personality Overview

Hard To Convince

Thorough Evaluator

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Compassionate Leadership
A core theme in her professional identity, focusing on empathetic leadership to drive transformational change and build strong cross-functional partnerships.
Executive Coaching
Founded her company, Villa Ser, to coach executives and organizations. She is certified by the International Coaching Federation and is passionate about helping leaders find balance.
Financial Transformation
Leverages her extensive finance background from companies like AbbVie and Allergan to streamline operations, improve reporting accuracy, and deliver revenue growth.

Media Appearances

Andrea has no verified media appearances

Work History

3-2025
Founder & CEO at Villa Ser
8-2021 - 6-2025
LATAM - Area Finance Director at AbbVie
7-2019 - 8-2021
Chief Financial Officer Allergan Aesthetics at Abbvie at AbbVie
4-2018 - 5-2019
Chief Operating Financial Officer at Merz Aesthetics
5-2014 - 3-2018
Statutory Finance Director (Brazil CFO, CIO and CPO) & Affiliate Board Member at Zambon

Education

2019 - 7-2024
Program of Leadership Development from Harvard Business School
2000 - 2001
Master of Business Administration - MBA from ESPM Escola Superior de Propaganda e Marketing

More Information

Social Presence :

Prographics :

Exp : 13 Location : Irvine, California, United States Job Level : Leadership Designation : Founder & CEO at Villa Ser
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Insights For Selling To Andrea

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrea is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Andrea

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Andrea move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Andrea take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Andrea

Personality Compatibility


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