Yseult Richeux-Stones

Inquirer
DISC Type : dc

Head of Commercial - BWS at Co-op

London, England, United Kingdom

Overview

Yseult is the Head of Commercial - BWS at Co-op, with over 20 years of retail buying experience across food and non-food categories. She is recognized for strong commercial acumen, delivering top and bottom-line performance.

Outside of work, Yseult is a passionate wine enthusiast, holding a WSET Level 3 award with distinction. She enjoys judging drinks awards and is considering a second career in the wine industry.

She started her buying career at Co-op 25 years ago and has now rejoined the company.

Personality Overview

Upfront

Judgemental

ROI Conscious

They care equally about the product and its potential impact.  They can be nudged to make faster decisions by offering what they value. They respond well to confident salespeople.

Topics They Care About

Retail Commercial Strategy
With over 20 years in retail buying, Yseult has extensive knowledge of the retail industry, focusing on commercial negotiation and category propositions.
Product Innovation
Known for finding innovative ways to deliver value by focusing on customer insights and end-to-end value chain dynamics in her roles.
Beers Wines Spirits
Recently took on the role of Head of Commercial - BWS at Co-op and achieved a WSET Level 3 award in Wines with distinction.

Media Appearances

Yseult has no verified media appearances

Work History

12-2025
Head of Commercial - BWS at Co-op
4-2025 - 12-2025
Commercial Buying Manager at Co-op
7-2019 - 4-2025
Head of Category, Fresh Prepared Foods/Meal Solutions & Bakery at Waitrose & Partners
8-2018 - 6-2019
Head of Trading, Bakery, Food To Go and Food Service at Waitrose & Partners
10-2016 - 7-2018
Head of Buying, Home & General Merchandise at Waitrose & Partners

Education

9-2024 - 12-2024
Level 3 Awards in Wine (with distinction) from Wine & Spirit Education Trust
2008 - 2009
Education details unavailable from Chartered Institute of Purchasing and Supply (CIPS)

More Information

Social Presence :

Prographics :

Exp : 19 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Commercial - BWS at Co-op
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Insights For Selling To Yseult

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Refer to testimonials from others in similar positions

DONT's

  • Avoid long winding pitches, stay objective
  • Don’t expect them to change their mind quickly if they say no once
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Yseult is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Yseult

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Yseult move?

  • Their decision making speed is somewhere in the middle.
  • Can Yseult take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Yseult

Personality Compatibility


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