Brian M. Murphy, CFA

Questioner
DISC Type : c

Chief Development Officer at Velara Resort & Residences

Topanga, California, United States

Overview

Brian is a finance and development executive now leading as CEO & Co-founder of Living Prana and CDO for Velara Resort & Residences. With a BBA from the University of Miami and a CFA charter, his expertise spans M&A, strategic growth, and corporate finance. Colleagues describe him as intelligent, professional, and dependable.

He is a passionate well-being enthusiast dedicated to helping people optimize longevity and happiness. This mission is fueled by his own transformative health journey of losing 65 pounds, which inspired him to create businesses focused on functional foods and biology-optimized living.

Unique fact: Brians career pivot into the wellness industry was directly inspired by his personal journey of losing 65 pounds through diet and wellness transformation.

Personality Overview

Cautious & Analytical

Price-Sensitive

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Wellness Entrepreneurship
Co-founded Living Prana, a functional foods company, and is the Chief Development Officer for Velara Resort, which focuses on well-being and biology-optimization.
Functional Foods
Believes food is information that sends signals to the body. His company, Living Prana, creates nutrient-dense, functional foods to empower consumers.
Health Transformation
Frequently shares his personal story of losing 65 pounds as proof that it's never too late to reclaim one's health, aiming to inspire others.

Media Appearances

Brian has no verified media appearances

Work History

1-2025
Chief Development Officer at Velara Resort & Residences
4-2021
CEO and Co-founder at Living Prana
4-2020
Founder at Murphy Well-being Experience
8-2016 - 4-2020
Vice President Development at Surgical Care Affiliates
7-2013 - 6-2016
Vice President Corporate Development at Resolute Anesthesia & Pain Solutions, LLC

Education

BBA from University of Miami Herbert Business School
BBA from University of Miami

More Information

Social Presence :

Prographics :

Exp : 12 Location : Topanga, California, United States Job Level : Leadership Designation : Chief Development Officer at Velara Resort & Residences
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Insights For Selling To Brian M.

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian M. is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Brian M.

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Brian M. move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Brian M. take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Brian M.

Personality Compatibility


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