Andrea Strauss

Questioner
DISC Type : c

Marketing Content Writer at Rently

Camarillo, California, United States

Overview

Andrea Strauss is a B2B technology marketing communications specialist with extensive experience at companies like Rently, T-Mobile, and Trillium Digital Systems. She focuses on creating cross-channel messaging to boost brand awareness and sales. Andrea holds a Masters degree from American University and a Bachelors from UCLA.

Her career highlights include supporting T-Mobiles transformation from a government utility to a global telecom corporation and managing communications for startups through critical growth and acquisition phases. She excels at simplifying complex technological concepts into clear, valuable messaging.

Through her compelling award submissions at Rently, the company won an IoT Breakthrough Award and an IMN Tenant Technology Award.

Personality Overview

Value Seeker

Cautious & Analytical

Systematic

It is quite likely of them to ask for pricing or other concessions.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to analyze every situation thoroughly.


Topics They Care About

B2B Tech Messaging
Her career is dedicated to creating marketing communications programs that articulate value and generate sales for world-class technology companies.
Proptech Communications
In her role at Rently, she creates content for the property technology sector, including blogs, marketing collateral, and award-winning submissions.
Brand Awareness
She has consistently managed programs to increase company visibility and establish market position for both startups and established corporations.

Media Appearances

Andrea has no verified media appearances

Work History

1-2022 - 3-2024
Marketing Content Writer at Rently
10-2001 - 10-2002
Marketing Coordinator at Cox, Castle & Nicholson LLP
2-2001 - 10-2001
Marketing Manager at Polaris Networks
9-2000 - 2-2001
Corporate Communications Coordinator at Software AG
7-1998 - 7-2000
Marketing Communications Specialist at Trillium Digital Systems

Education

9-1993 - 5-1995
Master's degree from American University
9-1987 - 5-1992
Bachelor's degree from UCLA

More Information

Social Presence :

Prographics :

Exp : 9 Location : Camarillo, California, United States Job Level : N/A Designation : Marketing Content Writer at Rently
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Insights For Selling To Andrea

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrea is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Andrea

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Andrea move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Andrea take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Andrea

Personality Compatibility


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