Andrea Vidales Sierra in

Andrea Vidales Sierra

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Marketing & Comms Director at Plata Card
📍 Mexico City, Mexico

Andrea Vidales Sierra is the Marketing and Communications Director at Plata, bringing over 10 years of experience from disruptive tech industries. Her career at Uber, DiDi, and Bitso has focused on launching new models like ridesharing and crypto in Latin America. She holds an MBA from Universidad Adolfo Ibáñez.

She is passionate about building new brands from the ground up to challenge the status quo in established industries.

Unique fact: Andrea takes immense pride in achieving major milestones for rising companies, such as securing a brand billboard for Plata in New Yorks Times Square.

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Experience
10 Years
Current Role
Marketing & Comms Director
Job Level
Mid-senior
Location
Mexico City, Mexico
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Andrea cares about

Disruptive Technology
Her career is built on bringing disruptive services in ridesharing, food delivery, crypto, and digital banking to market in Latin America.
Building Brands
She is actively building an "unprecedented brand" at Plata to break the status quo and publicly celebrates major marketing milestones.
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Career

Work history

5-2023
Marketing & Comms Director
Plata Card
2-2023 - 6-2023
Head of Comms Mexico
Bitso
5-2022 - 6-2023
Global Corporate & Policy Comms Lead
Bitso
1-2020 - 5-2022
Head of Comms at DiDi Food in Mexico & New Products in Spanish Speaking Latam
DiDi
3-2019 - 1-2020
Sr. Comms Manager at DiDi Food
DiDi
In the press

Media appearances

Innovación y empatía financiera: Andrea Vidales sobre la transformación digital de Plata Card en México. Featured in Portada Online – Mercadotecnia
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How Plata Card Is Redefining Access to Financial Services in Mexico – Interview with Andrea Vidales Sierra. Featured in Portada Online
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Education
2010 - 2015
Communications & Digital Media
Tecnológico de Monterrey
8-2021 - 11-2022
Master of Business Administration - MBA
Universidad Adolfo Ibáñez
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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