Andreas Beinat

Questioner
DISC Type : c

Managing Director / COO at Kuhn Schweiz AG

Langenthal, Berne, Switzerland

Overview

Andreas Beinat is the Managing Director and COO at Kuhn Schweiz AG, leveraging over 25 years of experience at the intersection of strategy, sales, and technology. His career is marked by managing large-scale P&L responsibilities up to CHF 150 million and leading teams of up to 180 people in the construction and energy sectors.

Based on a February 2021 interview, Andreas finds inspiration for his creativity in the interesting conversations within his professional and private environments. He considers his best career decision to be the move from a small-medium enterprise to a large international corporation, which allowed him to gain significant experience and build a global network.

He is fluent in four languages and began his career as an electrician before moving into marketing and management.

Personality Overview

Systematic

Price-Sensitive

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. They prefer to analyze every situation thoroughly.


Topics They Care About

B2B Sales Growth
Has extensive experience with P&L responsibility up to CHF 150 million, focusing on increasing market share, sales margins, and achieving superior sales results.
Construction Machinery
His current role is at Kuhn Schweiz AG, a construction machinery company. He was previously Division Manager for Construction Machinery Sales at Avesco AG, a Caterpillar dealer.
Market Development
Focuses on strategic business development, market penetration, and implementing growth strategies in his leadership roles.

Media Appearances

Andreas has no verified media appearances

Work History

1-2026
Managing Director / COO at Kuhn Schweiz AG
6-2020 - 12-2025
Division Manager - Construction Machinery Sales at Avesco AG
1-2018 - 5-2020
SVP Managing Director - LBU Distribution Solutions at ABB
1-2014 - 12-2017
VP, Head of Sales & Market Management, LBU Medium Voltage Products at ABB
1-2010 - 1-2014
Head of BU Country Market Management Medium Voltage at ABB

Education

2000 - 2003
Marketing Manager GfM-IMB from University of Bern
1999 - 2000
Marketing Specialist from Marketing Management Center, Zürich

More Information

Social Presence :

Prographics :

Exp : 26 Location : Langenthal, Berne, Switzerland Job Level : Leadership Designation : Managing Director / COO at Kuhn Schweiz AG
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Insights For Selling To Andreas

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andreas is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Andreas

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Andreas move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Andreas take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Andreas

Personality Compatibility


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