Andrei Beznosiuk

Inquirer
DISC Type : dc

VP Procurement (CPO) at Hero

Utrecht, Utrecht, Netherlands

Overview

Andrei Beznosiuk is the VP of Procurement (CPO) at Hero Group, an internationally experienced leader focused on procurement transformation and building high-performing teams. His track record includes delivering significant cost reductions at CPG giants like JACOBS DOUWE EGBERTS and Kraft Heinz. He holds a Masters degree from Bauman Moscow State Technical University.

During a prior role, he enabled the largest capital expenditure investment in the history of the instant coffee industry.

Personality Overview

ROI Conscious

Upfront

Judgemental

They respond well to confident salespeople.  They care equally about the product and its potential impact. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Procurement Transformation
He has a demonstrated history of transforming procurement processes and functions at global companies like The Kraft Heinz Company and JDE Peet's.
Strategic Cost Reduction
His profile highlights a proven track record of delivering significant cost reductions and improving working capital across his leadership roles.
Global Team Leadership
He has extensive experience building and leading high-performing, global procurement teams across multiple locations and complex functions.

Media Appearances

Andrei has no verified media appearances

Work History

7-2025
VP Procurement (CPO) at Hero
5-2022 - 6-2025
Global Strategic Sourcing Director at JACOBS DOUWE EGBERTS
4-2021 - 4-2022
Head of Procurement Europe at JACOBS DOUWE EGBERTS
8-2020 - 3-2021
Global Procurement Lead - Services, Lease&Rentals, Legal, IT & Procurement Operations at The Kraft Heinz Company
7-2017 - 8-2020
Global Procurement CapEx, MRO, Energy at JACOBS DOUWE EGBERTS

Education

1999 - 2005
Master's degree from Bauman Moscow State Technical University
2013 - 2014
Accelerated Leadership Development Program (corp. MBA) from Vlerick Business School

More Information

Social Presence :

Prographics :

Exp : 20 Location : Utrecht, Utrecht, Netherlands Job Level : Senior Designation : VP Procurement (CPO) at Hero
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Insights For Selling To Andrei

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Avoid repeating yourself or making generalizations
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrei is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Andrei

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Andrei move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Andrei take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Andrei

Personality Compatibility


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